Selling without Selling
YouTube can be an excellent platform to promote your e-commerce business, but many companies are not taking advantage of it. You have likely considered creating videos to market your e-commerce business at some point. However, factors such as affordability and lack of time may have prevented you from taking action.
For most businesses, that’s the way it is. Those that invest in video marketing often stand out when it comes to building a brand that’s memorable and engaging.
Importance of YouTube’s Art of E-Commerce in marketing
- Video marketing boosts brand awareness by 70% of businesses
- It also increases traffic for 51% of businesses
- Businesses receive 66% more qualified leads with videos
- It connects people with brands more effectively, according to 85% of people
- 88% of businesses investing in a video report a return on their investment.
- Video marketing boosts brand awareness by 70% of businesses
By 2022, Traffic are expected to account for 82 percent of all consumer traffic according to current trends. This means that successful businesses will most likely become more reliant on some form of video marketing for their e-commerce operations in the coming years.
As you might be considering expanding your e-commerce business through the use of YouTube videos. If you answered yes, we’d like to tell you that you made a wise decision.
Because over 300 hours of video are uploaded to YouTube every minute of every day of the year. Even though it appears to be straightforward, it is not as simple as creating and maintaining an eCommerce website.
Here are the steps to create a YouTube channel for your online store
Owning a channel has the potential to elevate all of your marketing efforts and place your company in the spotlight in the eyes of potential customers. YouTube is the second most popular search engine in the world after Google. This makes it the ideal platform for you to upload various video content, such as how-to and product videos. Customers can learn more about your products by including YouTube videos on the product pages of your e-commerce website.
Creating a YouTube channel also has numerous advantages, such as the ability to add more backlinks to your e-commerce store. The ability to improve the ranking of your business in Google’s Search Engine Results Pages (SERPs) and the list is endless.
It is necessary to register with YouTube to successfully launch your own YouTube channel. Because YouTube is now linked to Google accounts. You can sign in with your Google account instead of creating a new YouTube account. This will save you time by reducing the amount of time it takes to register with YouTube.
It’s important to remember that to create a YouTube account, you must first have a Google account. For this reason, if you have not already done so, create a Google account before proceeding with YouTube. On the other hand, you can skip ahead to the second step.
Establishing the Prerequisites
If you do not already have a Google account, you can sign up for one, right from your YouTube’s home page by clicking here. To do so, go to the upper right corner of the page and click on the ‘Sign In’ tab that is provided. Please ensure that you have entered all of the necessary information before proceeding.
Once you have created a Google account, you will have access to almost all of the features available on YouTube, including the ability to ‘Like’ and ‘Subscribe’ to videos uploaded by other channels and to comment on them. On the other hand, creating a YouTube channel is required to upload videos for your online store.
Knowledge of Basics
Although signing up with Google grants you access to a variety of YouTube features. It does not grant you the ability to create a dedicated channel for your company. Signing up for a YouTube channel is required to establish a public presence on the platform. After this, you can upload your videos, leave comments, and create playlists.
As following your YouTube registration, you will need to navigate to the ‘All My Channels’ page. After this, you’re to select the ‘Create New Channel’ option, after which you will need to fill in the required information.
Signing up for a business account is made possible by a text box. This is the account’s name that invites you to enter a business name of your choosing. You will need to choose a name for the channel and the type of business you will be operating. so, you should keep in mind that once you have entered a username, it will not change it again.
As a result, pick a username that is appropriate for you. Now that you have a YouTube channel in your company’s name, you can begin uploading videos of your choosing to the channel.
Marketing
If you are setting up a YouTube channel for the first time, the steps outlined above will benefit you. Even by having a YouTube channel, you can now choose to link it to an existing Google account. This can make it more accessible by linking your YouTube channel to Google. This will maintain consistency across all of the channels operated by Google.
The search engine encourages users to link their channels and motivates them to do so through a variety of interconnected features. For example, if you are receiving a significant amount of web traffic from Google, your YouTube channel will be recommended to those viewing videos on YouTube.
Furthermore, once you have uploaded your videos to your YouTube channel, you will upload them directly to Google. This will save you time.
Using a YouTube channel for marketing your e-commerce business
Suppose you have been in the e-commerce business for a while. In that case, you are probably aware that an e-commerce business’s success depends on the implementation of effective marketing strategies.
According to industry experts, it is regarded as one of the most effective media marketing strategies for an e-commerce business. When you have the right strategy to market your e-commerce business through your YouTube channel. This can make you reap the benefits of increased sales for the company you wish to expand!
Content Marketing
To be honest, we believe that YouTube is the best platform for content marketers! This is because, as previously stated, it is one of the most popular search engines used by people to find relevant content and What distinguishes YouTube from other video-sharing websites is that it is focused on and has always focused on video content.
Making people aware of your company and its products is essential for this purpose; content that can potentially persuade and motivate viewers to become customers should be created in this manner. You might want to create some ‘How-To’ content by researching the problems that your customers are experiencing and how you would solve them through your company.
Paid Ads
YouTube allows you to use paid advertisements to promote your company. It is a simple and effective method of reaping the benefits of having a YouTube channel. However, because it is a paid strategy, you must exercise extra caution to ensure that you do not spend your entire marketing budget on a single promotion.
The ad you choose will determine the video you use for paid advertisements. If the company uses Instagram Ads, you will be under pressure to capture viewers’ attention in the first few seconds of the video, which they will be given the option to skip your advertisements.
As a result, in the first five precious seconds of your advertisement, make sure to pique the interest of the consumers’ curiosity.
A critical consideration when using paid advertisements is that your e-commerce store must be complete in all respects, including website optimization, so that when people click through to your website, they can easily purchase the products they desire from your store.
Partnering
Creating partnerships with other YouTube users who are already established is an excellent way to market your e-commerce business. Choosing a business partner who is a good fit for your company is one of the most important things you can do to ensure success in your venture. The partner you select must have a highly targeted fan base that is highly relevant to your eCommerce business to be successful.
When submitting partnering requests to other channels, you might want to consider offering a few free samples of your products to the channel’s host in exchange for their cooperation. one might choose to subtly request that they review the product for you and create a video review for you to use on your website.
In exchange, if their show is of interest to you, you can offer to sponsor it. It is common for YouTubers to receive little monetary compensation, so any additional source of income is greatly appreciated.
Why does your business need a YouTube channel?
- The main benefits are creating an active and targeted audience for your website and increasing your visibility with search engines.
- Secondly, you can build relationships with other businesses and influencers by commenting on their videos and collaborating.
- Thirdly, you can market yourself and your website as experts in whatever niche you want when you have enough exposure.
So how does it all work?
As the time people spend online has increased dramatically, especially in the past two years due to the pandemic. This ultimately led to greater consumption of videos – 82% of internet users prefer videos to other types of content. And that opens up a lot of new opportunities for marketers.
In 2020, 88% of marketers reported using YouTube as part of their digital strategy. That’s not at all surprising – the platform has an audience of 2 billion people, offering a wide range of niches your business can fit into. When you reach the right audience, you increase brand awareness, loyalty, and sales. These are the ultimate goals of any business.
Conclusion
When compared to email marketing or blogging, video marketing is more expensive and time-consuming, but it can yield greater results when done properly. The beauty of eCommerce is that it allows you to sell to anyone, regardless of where they are physically located in the world. To participate in eCommerce, you need a smart device which is connected to the internet.
You should see a significant increase in traffic to your e-commerce website if you follow the instructions above for creating and marketing your YouTube channel correctly.
When it comes to e-commerce, potential customers cannot physically touch, taste, or try your products before deciding to purchase them. The use of videos can help to reassure customers that they are making the right choice by giving them a more dynamic sense of your products’ features.
It’s also a great way to educate potential customers without sounding pushy. And also helps to improve customer service by providing a self-service option for those who prefer it.
YouTube is the ideal platform for getting your video in front of your target audience, authentically building brand credibility and authority. If you haven’t already, it’s time to get started with your own branded YouTube channel dedicated to your e-commerce business
