What to sell online- Ahh! It is a repetitive question of all time. Especially the entrepreneurs, right? So today we will cover up what to sell online and how to start an e-commerce business (how to sell online). Before we dive in let’s focus on the recent condition of the businesses of the world. Because we need to know the basics.
Shopping patterns have entered a point of equilibrium after the global pandemic and revenue spikes in 2020. People are no longer rushing to buy toilet paper, hand sanitizer, or masks, as they once did. Obviously, COVID-19 and the resulting upheavals will describe 2020, but that doesn’t mean e-commerce will come to a halt; in fact, it will play a larger role than ever before. People are relying on e-commerce merchants to provide them with the goods they need while they are told to stay at home as much as possible.
eCommerce has become a steadily rising part of global commerce this year. It is, however, constantly changing; what was a popular product on an online store yesterday might be out of stock today. It’s in the very essence of the internet, and eCommerce is no exception. Although there are lots of options available, from web design to marketing to management software, products are the heart of every business. The rest of your efforts would be in vain if your store isn’t selling decent items that you stand behind and that customers are excited to purchase. As a result, when you first start your business, it’s critical to choose the right niche.
So let’s dive into the profitable business niches that will directly answer your question-What to sell online!
Top 10 Trending Products To Sell Online In 2021
The most tried-and-true source of revenue for every e-commerce platform is the health and beauty industry. People are more concerned with their internal well-being and physical appearance than ever before, thanks to the stress levels, Zoom phone calls, and stay-at-home orders from all over the world. According to WARC, by 2025, online sales in the health and beauty industry will account for 23.3 percent of total sales.
Furthermore, consumer demand for organic, cruelty-free goods requires the inclusion of vegan or vegetarian products in your e-commerce marketplace. The past year has seen a greater emphasis on brand stewardship, emphasizing the (surprisingly profitable) strength of positioning your store and goods as thoughtful, holistic choices.
Keep in mind that grooming and skincare products are trending and essential for women of all sizes and ages throughout the world. Besides, health and beauty is a profitable niche to sell online.
Just choose your products from below-
- Beard lubricant
- Vegan cosmetics
- Lotion for drying
- Skincare that is fully normal
- Nail polish that isn’t tested on animals
Recycling is nowadays a top-discussed topic. Besides, recycled and eco-friendly products are rapidly growing and captivating the international marketplace as it has environmental benefits. You can easily notice these days restaurants are replacing plastic straws with paper, grocery stores are no longer dependent on plastic bags. Environmental benefits have a huge influence on recycling products.
People are concerned about helping the environment in small ways; in fact, research indicates that consumers are willing to pay more for a product if it comes from a sustainable company. Eco-friendly products are slow in procedure but within a short period, it will be a growing industry as well as a profitable niche to work on. So you can start now by selling reusable products like bamboo cutlery, reusable shopping bags, and reusable straws online. You just be surprised when finding that these products have a rich search volume per month (3000-18000). Because it is trending. You may also offer eco-friendly packaging to businesses who want to show their consumers that they care about the environment.
Millions of people are searching for ways to remain healthy at home now that they can’t get into their local gyms or fitness centres. The first things that come to mind, such as treadmills and weights, are difficult to ship, although there are several smaller alternatives to choose from to start selling online. They are-
- Bands of resistance
- Yoga mats
- Exercise apparel
- Jump ropes
- Bands for suspension preparation
You might also provide services that don’t require any shipping:
- Lessons in a virtual exercise
- Workout routines
- Templates for meal plans
If you already have a fitness supply store, consider adding paid services such as courses, meal templates, and workout schedules to your menu.
You might also start a subscription-style membership that charges a monthly fee for those services. Many people are searching for fitness options at home, so this may be an opportunity for you to meet new people or strengthen relationships with existing ones.
If your current sales aren’t pleasing you, consider adding wireless and Bluetooth products to your lineup. Consumers now want a hands-free and hassle-free user experience with technology like Apple’s AirPods. These products also aid in the creation of more comfortable home office environments.
However, consumer audio/video technology is trending in more ways than just wireless and Bluetooth. These smart devices are popular in today’s tech industry, so stocking your store with products that include these wireless features will make a big difference in your customers’ shopping carts.
- Bluetooth/wireless headphones
- Bluetooth/wireless earbuds
- Portable wireless/Bluetooth speakers
- Smart keychains
- Smart bulbs
Pet products are another profitable and stable niche to work on. Because pet owners love to purchase products for their loving pets on a regular basis and it is anticipated that within 2025 the global pet care market will exceed US$270 million.
When pet owners see their pets as a member of their family rather than just an animal, their purchasing mindset changes. Spending extra money on the most up-to-date pet products becomes a necessity rather than a luxury. Who better to spoil than your pets, especially now that you’re in quarantine?
When pet owners purchase products for their pets, they usually check several metrics. It can be called purchasing behaviours that make a motivation to purchase specific products. You can follow these to get more clients. They are – maintaining the health of the pets, enjoying their leisure time with their pets, and ensuring they are comfortable at home. With ongoing lockdowns, online shoppers will undoubtedly purchase the latest and greatest product that will provide their pet with more comfort.
- Bowls for slow feeders
- Grooming gloves for pets
- Selfie tools for pets
- Electronic cat toys
- Pet Beds
Jewellery has proven to be an evergreen product time and time again. It is, however, a highly saturated market that is notoriously difficult to break into and succeed in. Because you’ll have to compete with established retailers and reputed online brands, you’ll need to choose a niche that makes you profit and stand out from the crowd. In 2021 the accessory industry is going well and there is a great niche to work on- minimalist jewellery and watches.
You can check it through Google by searching “minimalist watch” and “minimalist jewellery. It has a monthly search volume of 12,100 and 8,100 respectively. So the minimalist designing trend is growing. As of 2019, the niche industry most influenced by minimalism is jewellery, which encompasses anything from necklaces, bracelets, and earrings to watches and other timepieces. The best part about selling minimalist jewellery online is that it’s exactly what it sounds like: it’s simple and light, with no complicated designs or features, making it simple to ship. So to start selling online you can make some classy and trendy designs to attract influencers as well as promote your business.
As smoking cigarettes becomes less popular, alternatives such as vapes, e-cigarettes, and CBD are becoming more popular. One of the main benefits of tapping into this market is that people who vape and use CBD regard it as a lifestyle and are involved in every aspect of it, from machines to flavours. Both are huge trends right now, and they’re only going to get bigger as more states legalize marijuana; the industry is expected to grow to $61 billion by 2025. According to Google, the products like “vape mods”, “vape juice”, and “CBD oil” have search volumes of 740,000, 420,000, and 650,000 per month respectively. So you start selling these products online.
Handheld device accessories are one of those high-profit-margin items that are always in demand. The trend is more popular at certain times of the year than at others, but people look for phone and tablet accessories and gadgets all year. The market is also enormous, with projections of $284.06 billion by 2026.
According to Keywords Everywhere, the term “mobile accessories” receives around 49,500 monthly searches. Besides, keywords like “phone accessories” and “cell phone accessories,” have search volumes of 40,500 and 18,100 per month. So you must have understood these products are top-selling and there is an opportunity to target a specific customer base according to their interest, behavior and of course device type like Samsung, iPhone, LG, etc as well as increase your sales.
You can start with the following products initially-
- Portable Bluetooth speakers
- Screen guards
- Selfie sticks
As the Covid-19 make people bound to sit around their home. But people are trying to make new stuff to eat and day by day snacks are becoming popular. Though snacks are always demanding, due to isolation precautions in place, demands are rising rapidly. So this provides an opportunity to either start selling snacks alongside whatever items you already sell, or to transform that secret recipe your grandmother taught you into a company. If you own a shop, including food in your offerings can not always make sense, but if it does, it may be a way to make some extra money.
With the beginning of a new year, an increasing number of online shoppers are searching for opportunities to assist them in getting ready for the coming year. After the beginning of COVID19, there has been a greater emphasis on mindfulness and meditation as a way to unwind from life’s current chaos. So directed journals and meditation are becoming viable sources to spend quality time. Isn’t it?
Do you have any spare time on your hands? Try coming up with your own idea for your planner! If you’re a creative person, you’ll find that you can have fun while still earning money. If you want to produce designs that follow patterns or fads, keep in mind that you can also create a timeless journal or notebook designs.
There are several options to sell online like-
- Bullet journals
- Meditation journals
- Daily planners
- Custom designs
You’ll need to identify a wholesale supplier from which you can import your goods in order to market and distribute them to customers. You can find local suppliers for it. Besides, Aliexpress is a perfect wholesale marketplace to look for items to sell on your online store.
Choose Your Platform To Sell Online
It’s becoming increasingly uncommon for those with a physical product or a physical presence on the high street not to take advantage of the numerous outlets that enable you to sell online in this increasingly digital era. Selling a product online helps you to reach a larger audience and expand your client base, with estimates indicating that by 2024, over 2.14 billion people would have purchased products and services online. Furthermore, in 2019, the e-commerce industry has grabbed 14.1% of all retail sales throughout the world, where it is anticipated that within 2023 it will be expanded to 22%.
To begin with, there are numerous platforms and websites to choose from so that you can run your online business. The challenge is deciding which ones that best represent your brand and will complement, rather than duplicate, what you already have. Firstly consider your location to operate your online business and try to attract clients. In this regard, Shopify is our top recommendation.
So let’s get started with Shopify then we will move to Big Commerce as well.
Shopify is a Canadian marketplace company with over 120,000 retailers and traders who use it for their online stores, making it maybe the best site for selling online. The Shopify platform makes it easy to set up a professional online store, with a wide range of designs to choose from and a solid technological foundation on which to create.
Shopify has a good capacity for SEO optimization, which can help you drive more traffic to your store. This includes getting rich snippets and pace and responsiveness optimization.
They also offer almost 267,000 of their followers’ access to their “Shopify picks” on Twitter page and marketing campaign, which is a regular product stream designed to help Shopify-powered businesses sell products online.
The pros of using Shopify:
- Shopify’s user interface is simple and intuitive.
- Shopify has a large number of free, well-designed themes.
- The Shopify themes are mobile-friendly.
- Customers may take advantage of Shopify’s marketing resources, which include discount vouchers, gift cards, and targeted email marketing.
- About 100 third-party payment gateways are integrated into Shopify.
- In their Shopify store, customers can sell an infinite number of items.
- Excellent customer service is available 24 hours a day, 7 days a week via live chat, phone, and email.
- An SSL certificate is included with all Shopify plans.
- Fraud detection is included in all Shopify plans.
You can start with Shopify as there is an option for 14 days trial. Later on, move for paid packages.
BigCommerce is a popular e-commerce platform that offers a high level of scalability for online stores. It has more sales resources built-in than all of its rivals, and it blends these features with advanced SEO and fantastic multi-channel integration. It’s intended to assist large and rapidly expanding companies in breaking into the big leagues!
BigCommerce provides a number of tools to help consumers manage their shops and inventory. BigCommerce has capabilities that will help ensure your site never outgrows the platform it’s designed on, whether you have any coding experience or are willing to learn.
In a nutshell, BigCommerce may be the way to go if you have big (realistic) plans for your online store. So whether you’re based in Europe or Australia, or plan to grow your business there in the future, you’ll find that BigCommerce already has a broader range of shipping options.
The pros of using BigCommerce:
- BigCommerce has a simple and straightforward user interface.
- In their BigCommerce shop, customers can sell an infinite number of items.
- There are no transaction costs with BigCommerce.
- All major payment gateways, such as PayPal and Google Checkouts, are easily integrated with BigCommerce
- An SSL certificate is included with all plans.
- Customers will use BigCommerce’s built-in marketing tools.
- Excellent customer service is available 24 hours a day, 7 days a week.
Although there are other options to choose as a platform to sell online products like WooCommerce, Magento, and osCommerce. These are also leading platforms and earned popularity but we recommend you to launch your online business through Shopify and BigCommerce. Besides, marketplaces like eBay, Amazon, Etsy, and Google Shopping are reliable. Interestingly social media platforms are nowadays becoming popular to sell products online and you can choose Facebook, Instagram, and Pinterest to sell your products and services.
Are You Ready To Sell Online?
Although there are many industries and niches in which you can start selling, one thing remains constant: you must prioritize differentiating your store and brand in order to stand out from the competition. Keep in mind: There are more than 12 million online retailers, but just 5% of them make more than $1,000 a year. And $1,000 a year isn’t nearly enough to make ends meet. The reality is that the e-commerce industry is extremely difficult. You have a lot of work ahead of you, but if you have the grit and dedication, you can make a good living in this industry, and even with COVID-19’s economic impacts, there are still opportunities to get started.
We think our guidelines will help you to find the right and profitable products and platforms to start your entrepreneurship journey. If you feel there is anything to ask further feel free to inform us by commenting below.
Happy Online Selling!