Trends for eCommerce, 2021 is a good year for the e-commerce industry. Worldwide e-commerce revenue is more than $ 3.53 trillion. It is estimated to rise to 6.54 trillion by the end of 2023. These numbers speak for themselves in the growth of global e-commerce.
10 Trends for eCommerce to Watch for in 2022:
E-commerce trends or fads?
In our interconnected world, trends are now confusing for “e-commerce trends.” You have to understand that trends start and end just like trends on Twitter. The real trends for online business will remain the same for a long time. You can ignore trends, but not real trends. Companies must carefully analyze all trends and trends. There is no need to avoid the temptation to jump straight off the train.
Trends in the e-commerce sector are based on various factors. How customers shop. What they buy and how they respond to the marketing tactics used by companies. Many new high-impact trends have emerged in recent decades. E-commerce giants such as Amazon, Walmart, and Alibaba are leading the way in embracing and benefiting from such trends.
Let’s discuss the latest Trends for eCommerce, which will grow in 2022:
1. Marketing Automation
For laymen, marketing automation means automating email marketing and scheduling messages on social networks.
However, marketing automation has now become a new trend. In 49% of companies using marketing automation, they show no signs of stopping. Includes areas including a custom landing page and an easily accessible shopping cart.
Properly implemented, automated marketing allows you to:
Send personalized emails to your customers. Show new products and promotions based on visitor purchase history.
Re-target customers to sell needed products.
Automation allows you to customize the store offer for each customer. Automatic referrals are affected by what customers click on when they visit.
2. Artificial Intelligence (AI)
Customer segmentation and pattern identification based on customer browsing history are a bigger challenge for e-shops in terms of store automation and personalization. Intelligent algorithms are now offered as a key to solving such problems. Trends for eCommerce According to Business Insider, retailers who implement personalization strategies have seen sales ranging from 6% to 10%.
Data accuracy is strongly affected by data quality and quantity. This poses problems for small e-commerce businesses if they do not have a large amount of data. However, these companies may work with third-party providers to address this limitation. This shows that many companies will use devices with artificial intelligence. But why? To create personalized recommendations for each user.
3. Enhanced Shipping Options
Shipping and logistics are an area that has stagnated in recent years. There have been minor improvements, such as free shipping. But until 2013, when the idea of same-day delivery became mainstream, nothing was unusual.
However, it is starting to look different in this area. Amazon has begun testing drone shipments in the United States. With the help of Google Maps integration, these drones can discover the shortest route to their destination. This trend will grow with the development of technology. Believe it or not, delivery drones can be a practical part of the business.
4. Augmented Reality for Product Visualization
Apple has introduced the AR kit for the new iOS 11 operating system. In response, Google has introduced the AR Core for Android smartphones. Augmented reality trends for product tracking will see an upward shift in 2019. The deployment of AR / VR-powered smart devices will expand dramatically, leading to a change in global e-commerce trends.
Trends for eCommerce For example, the new Ikea application allows users to visualize furniture in their homes using a mobile camera. How great is it now?
5. Voice Search Will Take Lead
E-shops need to start optimizing content for voice search. According to new Google guidelines, voice search content should contain more text content. This allows them to appear in multiple snippets and knowledge charts.
Using spreadsheets and photos is good, but websites don’t benefit. Using voice-activated buttons can lead to many conversations from experienced speakers. E-shop data has thus improved.
Amazon, NorthFace, and other similar leading brands are beginning to create e-commerce applications for voice assistants. Helps users order through their smart speakers.
6. Snap and Shop
A new e-commerce trend in the purchase of images is emerging. Users point the camera at the product they want to order in the online store. There are many photos like CamFinder and many more will appear this year. This trend will also lead to the sale of affiliate products through the purchase of photographs.
For example, Pinterest has launched its camera. Identifies and interprets images to provide an accurate product description. It has partnered with many e-shops and leading search engines. Trends for eCommerce Provides their relevant data for the classification and interpretation of images.
7. Revival of Brick-And-Mortar (B&M) Models
2007 was a year when the stone market was in decline. In the past, e-commerce stores have become mainstream. Now, in 2020, things will change. Stone shops will return with force. These new retail stores provide a personalized digital experience without actually stockpiling. The real estate sector is a good example of this. Suppose a customer enters a real estate business and uses a virtual reality headset to view a 3D version of a house. It is also imitated by the automotive industry. Showrooms now use virtual versions of cars for the first visitors.
In 2016, Cadillac used a virtual reality application to demonstrate the product at a car show. Other car manufacturers such as Audi, Toyota, and Mercedes also use virtual reality applications. This provides users with a more hospitable experience.
8. Chatbots as Personal Assistants
We have been using chat boots for several years. Thanks to the use of neural networks today, however, chatbots powered by artificial intelligence will see an increase again. Artificial intelligence chatbots help increase user engagement by providing them with appropriate options. Its growth will reach $ 1.25 billion by 2025. This year we will see chatbots cheaper, smarter, and more widespread. For example, Starbucks allows users to place quick orders via voice commands. They also tell users the total cost and remaining order time.
9. Blockchain – The New Shift
We know that blockchain is still in its infancy and the market is not that big, but blockchain-based applications are promising enough to be mentioned, which is why.
For example, an e-commerce platform built on a blockchain network is OpenBazaar. This is a P2P store where transactions are made through cryptocurrencies. It is completely free for traders and the shop can be easily set up by anyone, even without programming knowledge.
OpenBazaar is just one example that works on the “proof of work” model. This is a model in which tokens are generated per transaction, which allows for greater transparency in the use of e-commerce. Simply put, buyers and sellers do not need any third-party intermediaries. After placing the order, a payment block is created in the blockchain and displayed in the network. This is repeated when the seller produces the product and sends it to the buyer. Three blocks are created for each cycle. The reason it’s good is the transparency, authentication, and freedom it comes with.
This year, we will see many opportunities in blockchain-based e-commerce platforms and markets, inventory management systems, and multiple cryptocurrency payment systems.
10. Social Payments Make Shopping Seamless
Another trend in e-commerce that is slowly increasing is the social salary. Social payments offered through Paypal allow users to transfer money using social media. Almost all major social platforms have developed their versions. Such as Apple Pay, Google Wallet, Facebook Payment, Twitter Buy, etc.
These payment methods work just like a digital bank account. Social network users can purchase products on platforms or from online retailers that offer such payment methods.
Social payments are a popular way to exchange money. But they have their shortcomings. They are very prone to hacking. But why? Because most users have weak passwords. Most people have also returned to their settings to be “always connected” on mobile phones. Once caught, robbers can easily access all social media accounts and transfer money.
Trends for eCommerce However, social payment methods are still a hassle-free way to shop. So a great addition to e-commerce.
11. More Payment Options Will Popup
We now have many payment options, including digital payment methods and cryptocurrencies. Many more of the latter will appear to provide all the features. As a musician for musicians and a Codak coin for photographers.
E-commerce stores are now accepting cryptocurrencies. While smartphone manufacturers have digital wallets. This simplifies payment processes for e-commerce.
In addition, mobile commerce is growing. We can see an increase in the acceptance of such alternative payment methods for mobile payments.
12. Localize and Personalize Customer Experience
Localization is nothing but a form of personalization. The goal is to change the content of your site. Identify the customer’s IP address and provide additional marketing context.
Personalization has always referred to personal marketing for e-commerce. Use various customer data points to personalize your website and deliver relevant products. Data items include customer search queries, purchase history, shopping cart, social behavior, geographic location, or segments. With such data points, you can provide only the best to individual customers. All personalization should strive to improve the customer experience.
Simply put, improving the customer experience means WAW’Wing the customer. Exceptional customer service, fast delivery, short price, easy web navigation increase customer satisfaction.
13. Build Communities, Engage Customers and Enhance CRM
It’s hard to build a community and communicate with your customers. Therefore, it is necessary to offer a satisfactory CRM. CRM stands for Customer Relationship Management. To create a satisfactory CRM, you need to summarize customer information.
For example, order information or other information that they provide. When was the last time you sent her an email? Who last spoke to her? and about what? When was the last time they bought something? What is their average lifetime value (LTV)? That’s it and so on.
Entrepreneurs in the e-shop can obtain such information in various ways. For example, on-site chat, Facebook messenger, SMS, e-mail, order status, customer groups, loyalty programs, referral programs, and more.
Remember, it depends on how you treat your customers. How to address their concerns. How you get them in the basket affects engagement and conversation. That’s why every e-commerce site you have is important, even e-commerce payment sites and tank sites need to be optimized for participation.
14. Amazon Will Keep Winning
Amazon is a B2B brand that connects many e-commerce providers with customers around the world. In its first year, it had sales of $ 1 billion. Today it is growing by 20% per month. It is safe to say that you can expect them to win in 2021.
No more running and hiding. You can become an Amazon affiliate. Sell their products through your website.
The key factor that entrepreneurs must focus on is the offer of specialized products. Create your customer data. Progress to provide customers with a unique shopping experience.
15. Influencer Marketing Will Bring Sales
Online influencers are not just celebrities on the D-list. They have a real audience. Tangible impact. Believe it or not, 70% of millennial customers are affected by their recommendations.
Customer decision-making is strongly based on influencers’ recommendations. Take a closer look at this influencer marketing survey conducted by Collective Bias.
She also confirmed that 30% of customers bought products recommended by unpopular influencers. This means selling your products through relevant influencers for the 2022 sales period.
Influencer marketing is still under the price. Find relevant influencers in your niche on various social media platforms. Trends for e-commerce This way, you can increase your eCommerce sales. Just be wise to invest responsibly.
