Fancy having to move your brick and mortar business to a renowned hosting where everyone sees what you sell? Shopify online store is like the internet’s biggest trade fair in the world. It is best to leverage its facilities and watch your store sales sky-rocket.
You get to sell almost everything, ranging from fashion, healthcare equipment, hardware, computer accessories, groceries, cuisines, and Art. Shopify is an e-commerce store for small business owners and start-ups.
Businesses can construct and grow an online store to market, sell, and distribute products for a monthly fee.
Many women have built their businesses on Shopify, with 52 percent using the platform and 47 percent using another eCommerce store.
In the last one year, 131 million users have purchased from Shopify stores, with Shopify merchants generating sales of over $100,000 every minute on Black Friday and Cyber Monday.
Look no further if you need a detailed explanation of what Shopify is and how it can boost up your sales for your business. You’ll know how to sell on Shopify online, as well as the platform’s benefits and drawbacks, and how to get started selling with Shopify with little fuzz.
What Shopify is?
Shopify is a SaaS-based eCommerce platform that enables small and large enterprises to sell both physical and digital goods. You can do this by creating online and offline stores. You can either create a Shopify store or sell on an existing website using Shopify. With a Shopify buy button feature, you can also sell through social media, guest post posts, emails, and by proxy.
Why you should use Shopify?
Shopify is the simplest, cheapest, and most reliable innovation for a company to open a store and begin selling products and services online right away.
Shopify now enables over 500,000 firms in 175 countries. Since the last decade, the number of merchants using the Shopify platform has increased at an annual rate of 74 percent, resulting in sales of more than $40 billion dollars. The Shopify backend platform is now used by over 1.2 million people.
Below is a list of the reasons you should use Shopify
1. Annual discount plans
Shopify now offers discounts on yearly and biannual plans. You will receive a 10% discount if you prefer yearly payments, and your organization will earn а 20% reduction if you go for biannual plans.
 2. Dependable service
Shopify has a service with a network that is analyzed for threats 24 hours a day, seven days a week, and they can assist you with any challenges that exist. Their add-ons adhere to specifications and will not infect you with trojans or viruses. You can also choose SSL or PCI compliance to accept credit cards and store sensitive data without needing to understand the technical nuances. This is also available from other sources. They cannot, however, provide you with the same level of security and dependability for the same price.
 3. Easy integration with other SaaS-based services
Shopify is popular among SaaS service providers.
That’s why, before looking anywhere else, you’ll almost always find whatever innovative service you need on Shopify first, and some of them even have excellent free plans.
People that use e-commerce competitor platforms like WooCommerce or open cart do not pay monthly membership costs, therefore SaaS businesses are wary of them. As a result, many useful services are not available on these platforms.
App integration will save you energy and cost, minimize errors, improve data analytics, and make your apps cheaper, simpler, and easier to customize.
 4. Cheap and affordable pricing.
Subscription costs turn many businesses off, but Shopify’s server is quite affordable by them, and it comes with a variety of options and a monthly subscription, allowing you to pick the plan that best suits your needs. Shopify is free for 14 days, so you may get your Shopify online store up and running before deciding on a plan. Monthly fees range from $29 to $299.
- Basic Shopify costs $29 per month and incorporates a buy button, in-person selling, as well as an online store with two staff accounts and up to four inventory locations (in-person stores, warehouses, etc.)
- Shopify costs $79 per month and covers all selling channels, five employee accounts, up to five product locations, discounted credit card interest rates, and reduced transaction fees.
- Advanced Shopify: costs $299/month, covers all selling channels, 15 staff accounts, up to eight inventory locations, reduced credit card and transaction costs, duties and import collections, and custom foreign product pricing/variants.
What you can sell in your Shopify online store
Shopify allows customers to sell practically any physical, digital, or drop-shipped product. Shopify merchants sell a wide range of items, such as:
- Goods made by hand
- Supplies for the beauty industry
- Furniture, groceries, and other domestic wares.
- Historical artifacts
- Clothing and hardware
- digital art and NFTs
- online classes and courses
- Event and tickets
- Gift Certificates and cards
- Magical and spiritual items
- eBooks
However, there are a few caveats with using Shopify. We can sell nothing illegal. Alcohol, tobacco, e-cigarettes, explosives, drugs, premium video games, cash or credits, firearms, and weapons are all prohibited under the eCommerce platform.
This list of products that are not allowed is subject to change. For example, Shopify’s policy on CBD products has been changed over the previous year, and it now enables the selling of CBD products that are legally derived from Indian hemp.
Shopify allows you to create a fully complete website with web hosting, your own domain name, an inventory management system, and shipping capabilities.
Build your eCommerce store products and sell online
Select a modern theme, configure your stores with a simple visual drag-and-drop editor, add your physical or digital merchandise, and publish your website. Creating your store does not require any coding or difficult decision-making.
With a specialized Shopify POS tool or even your mobile device, you can sell in person with Shopify POS software.
To sell in person, you don’t even need an online store. Shopify POS Lite is included in the Shopify Lite subscription for free!
Shopify allows people to sell both online and in-person, such as retail store owners or NGOs that want to receive donations at events and online. Create your own website, then connect your store and POS app. In real-time, you may track your revenue and stock levels (if required).
Adaptation to social media platforms
You can sell on a variety of platforms using a Shopify buy button or Shopify social media connections. Shopify allows you to sell on a variety of social media networks, including:
- TikTok
- Messenger on Facebook
Customers may shop without leaving the social media network they’re on, which can increase sales conversions. They can also track their sales using analytics when they run adds on social media platforms.
To give you an idea of how to use Shopify to sell on social media, here’s a quick guide on how to monetize your Instagram posts and how to sell on TikTok using Shopify.
You can connect Shopify to sales channels like Amazon Marketplace, Etsy, Walmart Marketplace, eBay, and Google Shopping.
You may sell from several places online by connecting your Shopify store with your seller accounts on other shopping sites.
Shopify works great with CRM platforms and email marketing platform especially Klaviyo for workflows and marketing sales campaigns.
The benefits of Shopify
Simple to Use:
This is by far the most important reason that merchants use Shopify. Shopify is designed for the common user, thus it is user-friendly. It is way too easy for adding products, creating discounts, and processing orders are all basic tasks. With Shopify’s drag-and-drop editing tool, web design is simple interface usability.
Low-cost Investment:
Shopify’s low monthly fees make it easy to get started. The basic plan costs $29 per month, while the mid-level package costs $79 per month. If you don’t require an entire web business, a buy button you can use online is simply $9 per month.
Lovely and customizable Themes:
Subscribing businesses have access to several free, mobile-friendly themes. For merchants that desire more flexibility, premium (paid) themes are now available.
Shopify is the preferred platform for dropshipping.
Downsides to Shopify
Even though Shopify is considered the best eCommerce store builder. One cannot overlook the loopholes that present itself too often to various users.
Expensive Add-Ons:
Although Shopify has practically all the essential functionality. It doesn’t go for free, which comes as add-ons, sometimes known as apps. Simply adding major apps might quadruple your monthly fees.
High cost of the transaction
When you take payments using Shopify Payments, you have the option of having Shopify eliminate these fees. However, there have been some issues with Shopify Payments, and it may not be the perfect payment processor for everyone.
While we formerly knew Shopify for its quick customer service, in recent years it has become less so.
Shopify app uses
Shopify’s app store contains over four thousand apps that require no coding to download if you want to add more particular capabilities to your business, such as email marketing tools or buy-now-pay-later apps. You might create a functioning online store in as little as 30 minutes, depending on the level of intricacy and styling you desire for your website.
You achieve all these with ease;
Sales campaign:
Getting people to look at your items isn’t always enough. To attract consumers to buy, offer targeted discounts, hold deals, build loyalty programs, and send abandoned cart emails.
Analytics:
You won’t be capable of improving your selling technique if you don’t keep track of how much money you’re making. Choose a tracking software that would capture your sales campaign performance.
Keep your customers in the loop with customer service.
Set up email responses and chatbots quickly, make refunds simple and let customers follow their shipments.
Shopify allows you to compare shipping carriers:
Gain shipping savings, buy shipping labels, and fulfill orders from various warehouse locations.
How to create an online store with Shopify free trial
Sign up for the 14-day free trial as the first step to getting started. You will not be required to submit any credit card information in order to begin the trial. All you have to do is provide your contact information and answer a few questions about your company.
Examine every area of Shopify’s software throughout your trial.
Add products, build marketing campaigns, change the look of your storefront, and add a couple of apps. Shopify should be able to handle all of your daily operations. Look for any advanced features you might require, such as filtered search, abandoned basket notifications, and pop-up promotions, to determine how those extra costs will fit into your budget.
Choose your appropriate pricing plan and read our step-by-step tutorial on how to set up a Shopify store and start selling online once you’ve decided Shopify is the correct fit for you.
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