In this Shopify Plus review, we’ll explore how the offering provides enterprise-grade selling capabilities without the headaches, timeframes, or hefty price tags of traditional enterprise applications.
It’s time to kill the myth that Shopify is only suitable for small or medium-sized businesses.
I’m sure you’ve heard that Shopify is for “mom and pop shops” and while that’s not wrong — it’s half of the story. It’s true that Shopify is known as the best platform on which to create and manage an ecommerce store, but it’s not just for small or medium-sized businesses (read our full Shopify review).
What is Shopify Plus? ️
Shopify Plus is a state-of-the-art eCommerce platform, specifically designed for high-volume enterprise brands.
Its core advantage is that it provides more control, customization, and automation for your standard commerce setup, combined with faster speeds, and better omnichannel services.
Shopify Plus is a next-generation, fully hosted, SaaS ecommerce platform. Unlike traditional self-hosted platforms such as Magento Enterprise or SAP Hybris, hosted solutions like plan are infinitely more reliable because the solution is constantly monitored and upgraded to ensure maximum efficiency and robustness.
In Addition, since plan is hosted, you get to tap into a fast, secure, and powerful hosting network that’s meant to improve your search engine optimization, maintain fast speeds (even during traffic boosts,) and eliminate the need to run your own server or locate a hosting company that can handle your website.
And this is only the start of it. Keep reading this plan review to learn more about our experience with it.
Shopify Plus Key Features
So, what makes Plus plan an excellent choice for your business?
There are plenty of features to explore, including:
- Unlimited bandwidth – focus on growing your business without limitations
- Support for processing up to 8,000 orders per minute, per store.
- Highly scalable SaaS Plus cloud software
- Easy management of up to 10 stores at once
- Simple flash-sale management with the Plus Launchpad tool
- Automatic task management
- Easily create complex scripts (gifts with purchase, free shipping, etc)
- Watch your campaign with a real-time event dashboard
- Wholesale channel management
- Review orders easily before invoicing for specific details
- Complete customization for your Shopify Plus eCommerce store
- JavaScript and CSS support
- Advanced security with SSL certificates and Level 1 PCI DSS compliance
- Shopify Flow for custom back-end workflows
- Integrations with other 1,500 apps
- Customizable discounts with Plus plan Scripts
- Dedicated success manager available
Shopify Plus Review: It’s Super Scalable
Whether it’s a massive flash sale, Black Friday, or just a normal high volume of shoppers, Shopify Plus handles the intense traffic that only enterprise-level businesses experience.
The infinitely scalable Plus platform handles thousands of transactions per minute, so your site stays up and running and customers always have a fast and enjoyable browsing experience.
There’s no limit to sales volume, the number of products, bandwidth, and no transaction fees. So you can keep growing on Plus without worrying if your ecommerce software can handle it.
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Shopify Plus held up against 200,000 people flooding the Kylie Cosmetics store in a New York pop-up event. It also helped Deathwish coffee earn $2,083 per minute after their Superbowl ad was a roaring success.
For retailers like Black Milk Clothing, Plus plan ability to handle heavy traffic was a relief.
“Before we moved onto Plus plan, our website was crashing on every launch,” recalls Cameron Parker, Head of Marketing at Black Milk. “But when we switched, it was like, ‘Hallelujah.’ Our first release just ran smoothly. The website didn’t even blink. Our customers checked out smoothly and calmly, and it was happy days.”
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Shopify Plus Web Design and Templates
Both Shopify and Plus plan provide a range of more than 60 themed templates to work with.
There are 10 free themes available, and another 59 paid options.
Some of the templates are pretty pricey – but you are investing in your brand’s image – so take that into account.
The templates you can get for your Plus plan web design are also available in a host of different languages. That’s pretty useful if you want to reach customers from different locations.
The basic customization for your site happens through the Shopify web editor. You upload a list of your products, decide where you want them to be displayed, and divide them up into their respective categories.
Simple.
Furthermore…
Shopify Plus is intended for enterprise companies who need a deeper level of control. Unfortunately, that does mean that you need to know a bit about coding, and Shopify’s theme language – Liquid.
Don’t panic – it’s not as complicated as it sounds.
There are plenty of guides out there that can show you how to play with Liquid to change the appearance and functionality of your store.
One particularly handy feature of Shopify Plus for web design is that you get your own dedicated launch manager. They’re there to make sure that you can integrate your new website fully into Shopify.
If you have any issues, Shopify’s team will help you to write your lines of code and get yourself up and running on a custom theme.
Even better?
This plus also lets you edit your checkout – unlike the traditional Shopify app.
Shopify Plus Review: Extreme Customization and Integration Options
Each merchant is unique, so Shopify plan allows merchants to have complete customization control.
What does that mean for you?
You get to control the layout, content, and branding in any way they like. In addition, Plus plan can enhance a store’s capabilities by offering thousands of professionally built apps at exclusive prices in the Shopify App Store.
Apps like Klaviyo and Rare.io allow Plus plan merchants to integrate targeted email marketing campaigns, while LoyaltyLion offers a customer rewards program to keep them coming back.
Continue to read Shopify Plus review….
Businesses can also connect their store with existing IT platforms to create a seamless, integrated solution using the Shopify Plus API. That includes any ERP, CRM, and accounting systems, plus other software you might be using.
Still not enough?
Shopify Plus has a fleet of hand-picked, expert designers, developers, and partners who can create custom experiences or personalized features on the Shopify Plus platform. So whether a business needs an award-winning design, custom features, or a far-reaching social media plan, Shopify Plus provides enterprise merchants with the support they need.
Shopify Plus Review: Multi-channel Selling
For business owner Neil Waller, co-founder of watch brand Shore Projects, the Shopify Plus multi-channel sales functionality was vital to growing his business:
“As we started to transition to brick and mortar, the fact that Shopify has a POS system that links up to our online store gave us an impressively slick operation.”
For business owner Neil Waller, co-founder of watch brand Shore Projects, the Shopify Plus multi-channel sales functionality was vital to growing his business:
“As we started to transition to brick and mortar, the fact that Shopify has a POS system that links up to our online store gave us an impressively slick operation.”
In other words, Shopify Plus allows businesses to sell online and in-store with Shopify’s POS system (read our Shopify POS review).
Additionally, Shopify Plus allows enterprise merchants to quickly sell across social networks like Facebook and Pinterest ensuring maximum reach for their products.
What about taking those crucial payments?
Shopify Plus accepts over 70 different payment gateways, including PayPal and Bitcoin, allowing stores to sell in multiple regions and different languages. This ability to meet customers whenever and wherever they are is critical for any business looking to expand their clientele and find new customers.
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Shopify Plus – Ecommerce Automation
One of the things that make Plus plan so impressive is how much it free time it gives you. When your eCommerce store can automate hefty parts of your sales cycle for you, it means you can focus on other tasks.
That’s where the ecommerce automation module comes into play. This product consolidates the complicated workflow from the backend and frontend. It helps you automate those processes with the help of “trigger, condition, action” formulas.
So, how does that help you?
It means you don’t have to work as much with apps and add-ons since all of the automation tools are there in the Shopify Plus system and customized for your own business.
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The automation section has tools for you to improve your customer service workflow. You can also manage inventory, orders, and products with automation tools. I particularly enjoy the options for tagging and segmenting customers, since doing this manually would take way too much time.
A good example of this would be with a VIP customer program you might want to make. Typically, you would have to go through the customer list and decide which of the people are buying the most from your store. After that, you’d tag them as a VIP and maybe send out the occasional discounts.
With the Plus plus automation tools, you would set a parameter that anyone who spends over $100 in one month would be labeled a VIP customer automatically. The same can be done for reordering low inventory or assessing the risk level for a potentially fraudulent transaction.
These automatons are completed as campaigns, where you place certain triggers into the workflow and customize the results that would happen because of those triggers.
Shopify Plus Review: Wholesale
Traditionally, selling to businesses is a little trickier than going to regular consumers and peddling the same merchandise over and over.
Business customers often want a little extra, with custom orders, wholesale pricing, and more. Shopify Plus does a solid job of taking these customized, unique situations and allowing wholesalers to clean up the selling process.
In short, wholesale gets much easier through the Shopify Plus dashboard.
To start, you’re able to create a password-protected website for some of your bigger customers (or those businesses that have negotiated deals with you).
Much of your high-volume selling can be done on this website, and it comes with a mobile responsive version so that you don’t have to do any of that coding yourself.
The features inside of the B2B dashboard seem endless
It all starts with offering your customers the option to purchase, track, and reorder when needed quickly. You can also allow them to review orders before you invoice for the negotiated deals.
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Furthermore, the integration with loyalty and rewards programs are done automatically, so all you have to do is set up how much of a bonus you’re going to give your customers.
A big part of the wholesale website from Shopify Plus is automation. We talked about this a bit before in the standard Shopify Plus plan. But, running a wholesale site requires lots of automation. During my Shopify Plus review, I noticed several options for setting minimum and maximum. More than that, quantity increments for all of your products.
iLet’s say you want to run a sale on your ecommerce website.
The goal is to improve the performance of a few products during April, seeing as how sales are usually lower around then for your company.
Generally, with a flash sale or promotion, lots of legwork is involved before, during, and after the sale. Not only that, but it can be challenging to optimize and monitor the sale throughout.
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Shopify Plus provides a wonderful campaign and flash sale module filled with automation tools, real-time monitoring, and more. It has options for checking in on top-selling products, along with stats for transactions, acquisition channels, and conversion rates. All of these numbers come in minute-by-minute. Therefore, you don’t have to wait around until after the sale is over to make changes or predict how everything is going to go.
This is an incredible command center that everyone in your organization can view (at least those you give access to). This part of Shopify plus is called Launchpad, and it’s designed to increase revenue, drive urgency, optimize performance, and send some of these sales to other sales channels.
furthermore………..
And since so many of these promotional tasks are done multiple times in the workflow. However, the automation ensures that you’re not repeating the same task over and over. For example, if you think about making a sale for the season and it’s a success, there’s no need to go in and reboot the deal again since the automation does it for you.
Shopify Plus is Compliant & Secure
Shopify Plus is Level 1 PCI DSS compliant, which means that customer data includes credit and debit card information. It is protected by the same level of security offered by banks.
From annual on-site assessments to continuous risk management. And Shopify Plus makes sure that their shopping cart software. But, ecommerce hosting is protected from hackers and fraud. So not only can a business rest easy knowing that their site won’t crash, but online shoppers can be assured that their information is secure and protected.
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Shopify Plus is a highly secure SaaS platform that’s designed to give you more peace of mind than Magneto and other competitors.
You can’t access the codebase behind your online shop, which makes it a lot safer end-to-end.
t also provides an option to require minimum purchase amounts for certain customers. Or, you could activate this type of minimum for the entire store. Along with syncing options for inventory, integrations with systems like 3PL. And tools for customizing your navigation, the Shopify Plus wholesale package is quite intriguing.
Conclusion
While Shopify will always be a great solution for small and medium-sized businesses. Shopify Plus is redefining how high-growth, large volume merchants purchase. Furthermore, implement and manage their eCommerce software. Plus plan gives customers all the power, without the headaches.
So, after my Shopify Plus review, I can conclude that it’s an excellent solution for larger online businesses in general. There are also some superb expansion products with Shopify Plus that make it particularly useful for niche industries and companies. For instance, you can run a robust B2B eCommerce store with the help of Shopify Plus.
continue with conclusion
Multi-channel options are also available for selling in-person or getting your products on Amazon. Pop-up shops are encouraged to consider Shopify Plus, especially if you’re seeing excellent growth. Along with that, Shopify Plus should work wonders for wholesale and global businesses.
The smaller online stores still have the advantages of regular Shopify. But it’s nice to know that you have the chance. And upgrade to a powerhouse like Plus plan , should the day come.
If you have any questions about this Plus plan review, let us know in the comments section below. Also, feel free to share your experiences about Plus plan if you have them.
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