Shopify was always first an e-commerce platform and secondly a content management system (CMS). Shopify CMS facilitates the management of products, versions, collections, tags, and shipping models by shop owners in a user-friendly administration while retaining security in the forefront. And it has become one of the most popular e-commerce platforms for big and small businesses with its integration of dozens of payment gates. However, how does Shopify stack up as a CMS? Let’s look at two major changes made by Shopify.
Check our blog on How To Build a Website With Shopify: The Detailed Guideline In 2021
Blocks and Sections
As with many other popular CMSs, the Shopify page editor is quite barebones: the title, content, and fundamental SEO. Unlike other popular CMSs, expanding the page content possibilities beyond these basic parts has not always been easy. Sure, you could install an application or browser extension from a third party, but that’s far from user-friendly and can be pretty restrictive. In late 2016, Shopify CMS launched sections that allow theme developers to build bespoke manageable interfaces that allow store owners to add, alter and reorganize customized content simply. Even cooler, you can preview all updates in real-time before they are published. Therefore, Shopify CMS is the ideal for your e-commerce store.
Sections were a whole game shift, but what if you need reproducible content? You’ve covered Shopify CMS using Blocks. Blocks expand Section functionality by allowing theme creators to define a group of fields that may be duplicated afterward. An example of a page section with a title, a copy, and an image carousel for each image is useful for this. The developer of the theme does not know how many photos will be in the carousel and it is lumpy and not easy to scale numerous image selection boxes.
You’re preparing to launch your online store, and it’s time to choose a platform (or content management system) for the job.
However, you are aware that this is not an easy option to make.
Above all, your CMS must be the following:
- Simple to use and configure.
- Customization is simple.
- Naturally, it should:
- Perform admirably.
- Be optimized for search engine optimization.
- Provide more marketing features.
Comparing Shopify CMS with other Systems:
In comparison to other e-commerce systems, Shopify is a SaaS application (Software as a Service). This implies that you do not need to install anything on your computer in order to use it, as everything is saved on the cloud. Additionally, the platform manages all technical aspects of your shop, such as the server, payment methods, and upgrades. Thus, all that remains is for you to customize it and attract clients. This comparison will prove that Shopify CMS is the ideal for your e-commerce store.
You can also check our blog on Best E-commerce platform-2021 by clicking on it.
However, everything comes at a cost — you must pay a monthly charge to utilize Shopify.
How much does Shopify CMS cost?
Shopify begins with a 14-day free trial.
However, once that term expires, you’ll need to upgrade to one of its paying plans to continue using it.
These are the three alternatives they provide:
Shopify’s Basic Plan ($29/month):
The most straightforward strategy. It enables the creation of an endless number of goods and categories.
Shopify Plan ($79/month):
This plan adds discount codes and performance reports to the Basic plan.
Shopify Advanced Plan ($299/month): For businesses of a certain size. If you have multiple external suppliers, this plan enables you to compute the shipping charges for each one automatically.
Additionally, each credit card payment you take incurs a cost (between 1.8 percent and 2.4 percent, depending on the plan you choose).
If the thought of paying for a content management system scares you, keep in mind that the number of Shopify users has been steadily increasing over the previous several years. There are a lot of benefits of it, that is why Shopify CMS is the ideal for your e-commerce store.
That would not happen by chance, would it?
This platform has a number of advantages, which we’d like to highlight:
Shopify’s menu is structured in such a way that anyone can create an online store in less than half an hour (even those who have never done so before).
Hosting is included in the price: Want to choose a server but have no idea where to begin? There is no issue. Shopify covers hosting, so there’s no need to be concerned about your shop’s load speed.
Outstanding client service:
If you have any questions, Shopify offers support via forums, email, or live chat (the latter only in English). Additionally, there is “Shopify Academy,” a platform that offers free training to assist you in managing your business.
If you choose an advanced plan, the platform will automatically generate a report on your e-success, commerce’s allowing you to adapt your sales strategy.
What are the Shopify CMS alternatives?
Still on the fence about whether Shopify is right for you?
Before you decide, you should see for yourself what differentiates Shopify from other e-commerce platforms such as PrestaShop, Magento, and WordPress.
To put it simply, our analysis will be based on the following five factors:
- Utilization simplicity
- Management of stores
- Options for customization
Let’s see how they compare!
Prestashop vs. Shopify
Ease of use: Shopify easily wins this category. Its menus are far more intuitive, and it enables you to quickly get your shop up and operating.
Management of stores:
PrestaShop takes the cake in this situation. This platform enables you to create discount vouchers and set up multiple payment methods, which are features available only on Shopify’s second-tier subscription plan.
Options for customization:
Both platforms are pretty equal in terms of plugins. Shopify’s template store, on the other hand, is more comprehensive, making it the winner of this category.
Shopify charges commissions on every credit card transaction in addition to being a paid platform. On the other side, PrestaShop is absolutely free.
PrestaShop is a free and open-source e-commerce platform. If you’re skilled in programming, you can take advantage of this. Apart from that, its functionality is very similar to that of Shopify.
PrestaShop is a better option if you want complete control over the design of your website, but Shopify is a better alternative if you’re only interested in selling.
Shopify CMS in comparison to WordPress
Now it’s time for WooCommerce, WordPress’s e-commerce platform.
Ease of use: Both platforms feature incredibly intuitive designs that you’ll quickly grasp. The only difference is that if you choose WooCommerce, you’ll need to pay close attention to WordPress updates and plugins.
Store administration: Once again, Shopify’s pricing structure significantly limits this platform.
Both Shopify and WooCommerce offer a robust plugin ecosystem and responsive template library.
Contrary to Shopify, WooCommerce does not charge a fee for payment processing.
SEO: Because WordPress is significantly more optimized for positioning than any other platform, optimising your store’s SEO using WooCommerce is significantly easier.
WooCommerce is an extremely versatile platform for creating an online store, albeit the learning curve is significantly steeper than that of Shopify.
If you choose to use WordPress With WooCommerce, this guide will prove useful.
Magento vs. Shopify
Finally, but certainly not least, Magento, another e-commerce platform behemoth.
Magento’s learning curve is one of the steepest of any CMS. If you are not a programmer, this CMS will appear quite sophisticated to you.
Magento’s administrative settings are significantly more advanced than those of Shopify’s free edition, and they also provide you greater configuration options.
Customization options: Magento’s free template library is greater, but Shopify’s templates are often more visually appealing.
Costs: Magento, like prior platforms, does not charge for transactions.
SEO: Magento’s SEO choices are identical to Shopify’s – unless you have a skilled web programmer or SEO expert on your team.
Despite the fact that Magento provides more options, it is a platform intended at more experienced users who would hire specialists to build their business.
You can also go through our blog on Shopify vs WooCommerce: Which Is Better For Your Store?
How to optimise the SEO of your Shopify CMS store
All of these features are pretty appealing, but how well does Shopify perform in terms of search engine optimization?
After all, a well-positioned website in Google is what will bring you, new consumers, correct?
Rest assured, Shopify’s location is really well optimised. It has an extremely clean codebase and all of its templates are responsive.
However, what else can you do to ensure that your online Shopify store appears above all other search results?
Here are some suggestions:
1. Construct enticing title and meta description tags
Without installing any plugins, Shopify enables you to update both meta titles and meta descriptions on your web pages (or application, as this platform calls them).
As you are probably aware, both of these factors are critical when it comes to convincing users to click on your website among the Google results. Additionally, the more clicks a website receives, the more probable it is to achieve a higher ranking.
That is why it is critical to have personalised meta descriptions and names for your products.
2. Continue to work on your product cards.
If you want to sell, the first thing you should focus on is the product description.
Increased conversions are a result of an enticing description.
If you use the same description as the manufacturer’s website, you risk being penalised by Google for duplicate content.
Utilize copywriting to build sales-generating product cards and utilise each card to zero in on the keyword associated with the product model (learning about the basics of SEO writing will also give you a hand on this).
3. Create an effective sitemap (and upload it to Search Console)
A sitemap is a file that contains a map of your website’s URLs.
With a sitemap, Google’s crawler will have an easier time understanding the structure of your website and indexing all of its products.
The good news is that Shopify generates a sitemap for your entire website automatically, eliminating the need to look for additional software.
Once you’ve obtained it, remember to submit it to Google Search Console.
Why Shopify CMS is the ideal for your e-commerce store
The experience our users have when interacting with our website, and hence with our items, is critical in the realm of online commerce. If a user is displeased with our website, and particularly with a purchase, we have failed.
Shopify offers us over 100 template designs from which to build our online store. These themes are available for free or a fee, and they place a premium on professionalism and usability. Additionally, it enables us to customise its appearance if we are familiar with CSS and HTML.
Shopify enables us to incorporate a blog into the store, as well as photographs and photos of the products, as well as the integration of different tools for analysing and optimising our website in order to enhance our users’ experience and conversion.
Finally, Shopify adapts to mobile devices, which is critical given the growing number of clients who purchase via mobile devices.
Comfort with Shopify CMS:
One of the primary characteristics of Shopify is the ease with which it can be created and maintained.
All you need is your own domain name and a few products or services to sell through your online store. Once you have this, you must subscribe to one of their plans and follow the instructions for developing the store (it includes a technical support team, so do not be concerned if you have questions before or during the process). You do not need to worry about hosting or security updates, as these are included in their various plans.
Shopify accepts a variety of secure payment methods, including Visa, Mastercard, American Express, PayPal, and Google Checkout.
Indeed, since Shopify’s inception in 2004, its founders have never ceased enhancing the platform’s offerings, adding new features on a regular basis. At the moment, Shopify offers a mobile application that enables us to manage our store remotely (communication with customers, suppliers, order tracking, etc.)
Not only can our customers pay via mobile, but Shopify has also invented a new device that links to smartphones and tablets, enabling payment in-store.
Security with Shopify CMS:
Shopify’s security is one of its most impressive features. Shopify’s creators view this as a critical factor, which is why it holds a Level 1 PCI compliance certificate.
Additionally, it utilises 128-bit encryption to safeguard credit card information.
The platform is secured with an SSL (Secure Socket Layer) certificate, which is required for online commercial transactions, and each client is assigned a “Guru” who will assist us throughout the process of adapting our online store.
Additionally, Shopify is responsible for tracking all of our customers’ orders and data (data that is encrypted to prevent any theft of confidential information)
Product management for CMS
- Using our streamlined CMS interface, it’s simple to add, list, update, and manage products.
- Inventory management for any products you desire
- Drag-and-drop product image ordering
- Multiple variants allow for distinct inventory monitoring, pricing, and weights for each product.
- Utilize keyword tags to aid in the search and browsing processes within your ecommerce store.
Do you wish to avoid shipping? Allow someone else to handle it for you using one of the fulfilment services we support, such as Fulfillment by Amazon.
CMS administration interface
- The unobtrusive interface enables you to manage your eCommerce store without getting in the way
- Each time you log in, a streamlined dashboard displays critical shop information.
- A panel of interactive real-time statistics
- Inventory alerts are displayed in the sidebar to inform you when products are sold out.
- All management screens for blogs, pages, and site navigation are intuitive.
- A comprehensive asset management solution that enables you to use and re-use stock images, logos, and product PDFs wherever you need them.
Hence, keeping in mind the above-mentioned benefits of Shopify, it can be said that it is the best CMS for e-commerce.