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What is myShopify?

myShopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The myshopify platform was engineered for reliability and scale, using enterprise-level technology available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, etc.




How does Shopify work?

At its heart, Shopify acts as a website builder. This anchor tool that Shopify is centered around offers a graphic user interface (GUI)-driven way of building a website. No additional coding knowledge is necessary.

Websites built using the myshopify site builder are also hosted on their web servers. Shopify has add-on applications that help eCommerce sites work to complete the roundup. So, it gives them additional functionality, such as payment processing, inventory management, shopping cart features, handling of shipping, and more.

Who uses Shopify?

Shopify is used by all people – from local mom-and-pop shops to tech startups and global multi-million dollar businesses. Some of the biggest brands on Shopify include Budweiser, Penguin Books, and Tesla Motors.

What can you sell on Shopify?

Overall you can sell most family-friendly products on myshopify. Paintings, antiques, handbags, cameras, pottery and ceramics, stamps, t-shirts, wine, furniture, toys, books, car parts, baby items, office supplies, and photo prints are standard products sold on Shopify stores.

There are several businesses prohibited from using the Shopify platform, including:

  • IP infringement, regulated or illegal products, and services, such as gambling, pharmaceuticals, investment and credit services, virtual currency,  and adult content and services.
  • Video game or virtual world credits
  • Social media activities
  • Multilevel marketing and pyramid schemes
  • Event tickets

Shopify Features

Although myShopify is an eCommerce store designer, it also considers that some developers will still be using it to build one on clients’ behalf, which is a neat thing to remember. Signing up requires a little more detail than I’m used to, but it’s helpful for an online store to gather a lot of this information upfront.

A few free themes are available, but similarly to BigCommerce, many premium (expensive) themes are available, and you can even build your own and upload them. However, the focus remains very much on selling, and that’s where I think Shopify has done exceptionally well. Shopify has good integration with third parties such as various online tool providers.

What futher

If you’re a seller, you’ll know that offering your customers multiple payment options is a good thing. Shopify has many payment options available such as credit cards (through multiple gateways), PayPal, and even BitCoin! There are also the more traditional options like bank transfers or Cash on Delivery if you’re into that. Uniquely, there are Shopify Payments that can be fully integrated with your store. That way, everything runs through Shopify with no need for gateways or anything else.

You’re also future-proofed because Shopify has included a built-in mobile eCommerce shopping cart. Your prospective customers can shop and pay from your store right from their mobile devices.

The Pros: Things We Like About Shopify

Selling products on multiple channels

Shopify allows users to use other potential sales channels to increase sales. Here are some of the supported channels with easy integration of products :

  • Sell your Shopify products on a Facebook page.
  • Connect Shopify to Amazon Professional Seller.
  • Sell your products through pins directly.
  • Shopify helps unify all your products and inventories with its built-in POS system.
  • Sell Shopify products on apps you develop.

myShopify “Buy Button.”

You can embed any product and add a checkout on your site with this feature. It’s a great tool to create a custom shopping experience for your visitors.

Using the “Buy Button,” you can easily monetize your website or blog with just a single click.

The myShopify “Buy Button” works similarly to “Buy Now” from PayPal. It will link back to Shopify when visitors click on the checkout from your website.

Shopify Payments

Shopify has introduced myShopify Payments to make it possible to facilitate online payments.

The advantage of Shopify Payments is that you can manage all of your store transactions within the Shopify platform. It’s easy to set up as the payment system is fully integrated with your store.

However, Shopify Payments is only available to stores in the following areas:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Denmark
  • Germany
  • Hong Kong
  • Ireland
  • Italy
  • Japan
  • Netherlands
  • New Zealand
  • Singapore
  • Spain
  • Sweden
  • United Kingdom
  • United States

Third-Party Payment Gateways

For users that have no access to myShopify Payments – Shopify also integrates with over 100 different payment processors able to handle multiple currencies, making your customer payment process more manageable.

Excellent site performance

Most of us won’t want to wait in lines (unless we have to) for more than 15 minutes when shopping. Similarly, 50% of customers or more are not likely to return to a website that loads slowly or keeps them waiting at checkout.

I’m sure you don’t want to lose out on 50% of your potential sales. That’s why having excellent site performance is essential for an online store. I ran a few performance tests on a Shopify website, and the results were fantastic.

Sell both digital and physical products

Shopify allows you to handle both digital and physical products. They offer a free app that you can use to specify the types of your products.

You can categorize your products as digital and handle those special deliveries through email or as downloadable via online storage.

You can also set the type of shipping and fulfillment for each product if you’re dealing with physical goods. In addition to that, you can start a Shopify dropshipping business quickly with Shopify.




Integrate your store with Shopify POS

Have a brick-and-mortar shop and want to expand its presence? Take advantage of Shopify’s POS (Point-of-Sale) system.

You can integrate Shopify POS into your physical shop, and the data will then be shared between the POS and your online store. With the Shopify POS system, you can manage your sales, inventory, customer data, etc., online and offline, on a single platform.

Merchants who choose to subscribe to Shopify POS will receive a complete POS system and its devices.

You get a receipt printer (Star Micronics), APG cash drawers, a Socket Mobile barcode scanner, and a card reader (Shopify’s proprietary machine powered by Swipe).

Extensive self-help documentation

Shopify offers comprehensive self-help documentation that you can use to get startes. It’s useful for beginners and experts alike with helpful information such as definitions for technical terms and setup guides.

I understood some simple definitions and settings by reading their online help center.

Useful add-on to widen the store

In addition to what Shopify offers as default features, you can also visit the Shopify app market to get other valuable add-ons (either free or paid) to beef up your store.

The wide range of apps that Shopify has to offer makes them one of the more versatile eCommerce platforms.

You can extend your store with over 1,200 Shopify adds-on.

All of them are available from the Shopify app store, which helps you better manage different aspects of your online store, such as inventory, customers, shipping, marketing, and more.

Boost sales with myShopify abandoned cart recovery

Shopify abandoned cart recovery is designed to help you follow up with visitors who didn’t complete the checkout process.

This feature used to be only available on the higher Shopify plans, but they’ve recently decided to make it available on all plans – absolutely a great benefit to users.

With the contact information provided by customers, the incomplete buying process will be stored as an abandoned checkout.

By default, Shopify will send abandoned cart saver emails to customers in 2 particular time intervals, but you can customize these settings too.

The Cons: Things We Dislike About Shopify

Customize the theme using your PHP language

Shopify platform uses their self-developed PHP language called “Liquid.”

All themes are codes in this format. It makes theme customization harder unless you know how to code in Liquid or are willing to hire a developer who knows how to code Shopify themes.

Several Shopify reviews from developers mention that Liquid is an easy-to-learn language, but I don’t feel comfortable messing around with the code.

Unless you want to edit theme core files, then you’re safe off sticking with their prebuilt ones.

Alternatively, you can opt for a premium theme with support instead to avoid any coding problems.



Advanced features at a higher price

Shopify Basic plan only comes with the barest of features that you’ll need to run an online store.

Advanced features like reports, fraud analysis, gift cards, and real-time shipping rates are only available on higher-tier plans.

Apps come at a price

Although you can get a lot of helpful adds-on from the myShopify app market, many of them are not free.

For example, the Exit Offers app costs $9.99/mo, and Intuit QuickBooks costs $29.99/mo. You might need to pay an extra $15/mo if you need the Retarget App. While these apps offer great features, using all of them will increase your overall costs.

However, if a particular paid app can help you save time or reduce the amount of hassle in your workflow, it might be worthwhile as an investment. Pick your apps carefully and choose those that can help you in your everyday business.

No email hosting

Shopify doesn’t provide you with email hosting even though web hosting which includes in all Shopify plans. It means you can’t host a domain-based email address like [email protected]

What you can do is set up email forwarding. It makes it so that whenever someone reaches out to [email protected], the email will automatically be forwardes to your regular email account like Gmail or Yahoo. The same goes for replying to emails.

To use the email forwarding function, you need to set up a 3rd party email hosting connection before you can reply from your email account.

Shopify Plans & Pricing

Since Shopify is intends as a rapid eCommerce site builder, the costs are also more than your average web hosting or site builder-based platforms. For most people, their mainstream plans are what you want to be looking towards, and there are three flavors of this;

  • Basic Shopify – $29 /mo (transaction fee – 2% and credit card fee – 2.9% + $0.30)
  • Shopify – $79 /mo (transaction fee – 1% and credit card fee – 2.6% + $0.30)
  • Advanced Shopify – $299 /mo (transaction fee – 0.5% and credit card fee – 2.4% + $0.30)
  • Shopify Lite – $ 9/mo (sell on social media or website)

Shopify Standard Plans and Pricing

The lowest tier in their standard plans costs $29 – which isn’t cheap for hosting or a website builder. However, Shopify plans all come with eCommerce features, so you get a range of associated tools and the primary builder.

  • Unlimited number of products
  • Unlimited file storage
  • Ability to sell digital products
  • Manual order creation
  • Website and blog section
  • Shipping label discounts
  • Retail packaging if needed (with additional charges)
  • Sell through social media channels (Facebook, Pinterest, etc.)


It doesn’t matter if you have a brick-and-mortar store or are just starting a new eCommerce store. Shopify could be the ideal choice for you. While it is true that there may be challenges along the way, creating an online store with myShopify is definitely worth your investment (time and money).

Find More Blogs: Shopify Help

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