Email campaigns, The words email marketing have sparked fear in the hearts of many small businesses. where do they start? What do they say in all their emails?
But as a knowledge marketer, you get an unfair advantage. You have an important message. And you know your audience is interested.
All you need is a swipe set of email marketing campaigns that work demonstrably. And that’s all you get with this Kajabi guide.
Keep reading and find out 13 types of email marketing campaigns you can use to gain fans and loyal customers from your customers. We’ve included examples of each so you can learn how to set up email. Download our guide PDF -5 must-have techniques for course builders to be effective with email
What is an email campaign?
An email campaign is a strategic set of marketing email messages that a business sends to its email list in support of a specific action. Email campaigns are managed by business owners using email marketing software like Kajabi.
There are two types of email campaigns, Email campaigns are sent in two ways:
Sent via email
Order by email
An email trigger is an email that promotes, promotes, or shares something your audience likes. Emails are usually sent manually. You can schedule this in advance, but you must set it each time you want to send a message.
Email transmissions are ideal for sending emails on a specific day at a specific time. You can write it down, upload it to your email service provider, and schedule your entire list to blow up the moment you set it up.
An e-mail sequence is a series of e-mails that are predetermined and triggered by customer behavior, such as subscribing to your main magnet, attending your course, or subscribing to your e-mail marketing list.
Because the order is created by the customer’s behavior, the e-mails in the order are sent asynchronously. Each sequence subscriber receives an email at different times depending on the day or time the sequence starts.
The first email will be sent immediately after the trigger event. The rest of the emails in sequence will be sent as per schedule when you set them up during launch.
For example, you can set your order to be shipped immediately on day 1, email number 2 30 minutes later, email number 3 on the second day, and email number 4 on the fourth day.
looks and feels
When designing an email campaign, you can choose from two layouts.
A simple text email campaign is similar to a personal email. There are no decorative layouts, images, or buttons. This type of email is ideal for long emails and short messages as if sent from a personal computer.
Note: “Clear Text” is different from “Clear Text” email. The plain text describes old emails with no option to insert HTML markup on the back. Plain text emails can contain design elements such as bold and italics. However, it has a simple design and appears to be sending emails directly to recipients without using an email provider.
HTML email campaigns are designed to be engaging and engaging. This includes banners, logos, names, images, and buttons. HTML email can resemble a website and provide a unique branding experience. Is one better than the other? New!
You can use plain text and HTML email in your campaigns. Make sure you create a consistent customer journey.
How can email campaigns help knowledge entrepreneurs?
One of the biggest benefits of email campaigns is that you can keep your audience focused on your site or email 24/7 without ever having to respond to an incident.
With email campaigns, you can create the right customer experience, post the right message at the right time, and put everything together.
Whether your business is large or small, it is impossible to deliver all the emails you need to send to your audience. Email campaigns are as sophisticated and automated as possible, so your business is almost on autopilot. This allows you to support students, sell your business and create more knowledge products.
What is a good mailing campaign?
According to Smart Insights, email campaigns have an average open rate of around 17% and an average click-through rate of around 10%.
Business Class Open Rate and Transparent Rate Gray Chart
Whether you’re above or below these averages, the goal is to continually improve your open rates and click-through rates, no matter where you start. To do this, you must be able to send the right message at the right time. You also need to click on the subject and upload a copy of your email to make the call out loud.
The right message at the right time:
People are busy. You don’t have time to open your email and think about every word. But if your email is about something they care about, it will take time.
Midsummer-winter campaigns are likely to fail. But the last minute of the week ahead of Christmas draws people’s attention. If you think about it, you do.
Your message will not help anyone unless they open the email. To open the email, you need to create a clickable subject.
How do I do that? Here are some suggestions on how to create a clickable email subject line.
Keep it short and sweet
Enter your name in the subject
Discuss important issues that have been answered via email
You are funny
as a question
Easy to read and scan:
Opening an email should make it readable and easy to reply to. Use short sentences and short paragraphs. If you need something flashy, highlight it. Use buttons and design elements to focus on phrases that inspire action.
Always remember that subscribers are busy. Respect their time and they will give you more.
When you read the email, tell them what you want them to do. Click the link, click Reply or Finish.
The CTA gives you the objectives of your campaign. It tells the recipient that there is a good reason to open and read your email. And keep your email open in the future.
Examples of email campaigns:
Let’s now take a look at 13 types of emails you can use to sell more knowledgeable products, support your customers, and grow your business.
1. Confirmation email campaign
A confirmation email is an email that is automatically sent to the person who performed the transaction on your behalf. The operations to be approved are:
Fill out the form to access the resource or note
Register for a webinar or upload a video
Plan a strategic meeting
Keep in mind that each of these actions will lead users deeper into your sales channel. You need to build that trust and keep your word at all costs. One of the best ways to do this is to use a confirmation email, which contains the information, links, and login information they need to take the next step with you.
For example, this Appsumo confirmation email:
The name of the webinar was repeated
Enter the date and time
Contains a Zoom link
There is a button to add the event to the calendar
Appsumo confirmation email screenshot
Sometimes there are no login details or links to share. Your subscriber has joined the list and wants to make sure you receive their email address.
In this case, the confirmation email may not belong. This example at Consulting.com shows how effective a short free email can be.
2. Welcome email campaign
When you walk into a local store, the vendor usually greets you, greets you, and offers to find what you are looking for. The welcome email campaign does the same.
This is your first contact with someone who is a member of your association, membership, or course. So there are several things to do:
Build a relationship
Here’s an example of a tech company offering a welcome email:
Screenshot of the TruConversion welcome email
This element contains the user’s username and is welcomed by the family. Including the recipient’s name in the subject line has been shown to increase open rates. Adding a welcome message provides a warm, inclusive feeling that can further encourage openness.
This email is a great template for any welcome email.
Start by thanking your users and changing the long-term vision of your business. This is a brand promise and should continue to be featured on the site’s home page, marketing page, and welcome email. So, This is how you increase your value in the minds of your customers.
However, This is particularly important now, immediately after the transaction. By changing your vision, you realize that you are always there for your customers and you promise to keep your promises. It builds trust and love.
Then tell people how to start. You can share your login details, link, or next steps here. I like the addition of a call-to-action button to this email. This button will appear even if the recipient scans the email.
Finally, close your email with friendly home care.
what to expect
How do I ask for help?
application and control
3. Login email campaign
The welcome email is usually email # 1 in the corresponding order. If you are in a hurry, you can simply create a welcome email that will be displayed automatically after the transaction. However, you can easily add two or three (or more) emails to this automation to create an input sequence.
An onboard email campaign can include:
An email with an unexpected gift: something shocking and exciting
A product or service email describes all the ways your customer can work with you
“The best” email with sharing links to your hottest content
Recommendation emails, tell success stories to your members and clients
Promotional email, product promotion, or other paid opportunity
Onboarding campaigns can be of any length. It’s usually only three days: a welcome email, “happiness” as a gift email, and an upgrade offer. However, the registration sequence can be as many as you want.
4. Email Campaign Mini-Course
These types of email campaigns are a big magnet. However, instead of delivering as downloadable PDFs or traditional courses, we deliver each lesson by email every day.
These types of campaigns can help you grow your business. You can attract new subscribers by offering free training. And because it teaches them to find and open your emails every day, it can help you build a high-quality list. Once the mini-course is over, you can add marketing emails inviting you to purchase your entire course or lesson.
There are two ways to use a mini-course campaign for email: as the main magnet or as a gift after people sign up.
Lead Magnet: Promote an e-mail mini-course like any lead magnet. Create a landing page and challenge people to sign up. On the first day, we will send you a confirmation / welcome email and the first lesson. Create an automation that sends out one email per day and then multiple promotional emails until the mini-course is finished.
Free Gifts: Most signers offer bonuses as gifts. A short mini-course is ideal for this. PS Also, it says, “As a bonus, we will email you a mini-course on this topic.” The first lesson will arrive in your inbox within a few hours. Look at this!
Here’s a White Label comedy example with notes I took so you can see how these emails work. (I don’t want to mention White Label donor comedy, so I won’t include the full email here.)
5. Update Email Campaign Content
You don’t need to create an official newsletter to share your content. Instead, create an email campaign to keep customers up to date with the latest content.
Content retrieval emails may share blog posts, podcasts, videos, books, or other types of content. Number:
press the button
However, it doesn’t include many design elements. This content update from Brian Massey of Conversion Science is a good example.