Automate Ecommerce Business When it comes to business, time is your most valuable resource – but time is running out and many tasks are trying to get your attention. You need to make sure that there are the right products on your site, that you complete orders and payments 24 hours a day, 7 days a week, and that you process and ship packages efficiently … and customer service.
And as you scale, your e-commerce processes will become more demanding.
So how do you take the time to get a lot of customers while keeping everything going? Automation of e-commerce.
Automation will play a key role in the future of technology, and it’s no surprise to see automation more often in eCommerce tools. The shop owner secretly plans activities to spend time on autopilot.
This article explains what eCommerce automation is and describes 15 ways to automate your online business.
What is Automate Ecommerce Business?
This means using software to manually create automated workflows. These workflows can trigger internal or external email messages, notifications, or actions in other applications, such as creating new support tickets in the help desk. To make sure that everything is working correctly, you can set several conditions that must be met to start the workflow.
Automate Ecommerce Business While eCommerce automation saves you time, that doesn’t mean you need to fire employees, not even yourself. Instead, give your team time to interact with customers, be creative, and think about the big picture that matters to your business.
To get you started, here’s a list of some of the best ways to use eCommerce marketing automation, whether you’re using Shopify, WooCommerce, or any other platform.
Automate Ecommerce Business Software:
There are several types of automation software available in online stores. The most common tools are:
As one of the most popular eCommerce platforms, Shopify offers many powerful productivity apps on the App Store. Most of them are designed for automation like Arigato Automation or “Millennium Application”, Shop Workflow Automation, Stock Sync, etc.
This suite of eCommerce automation suites is available in Shopify Pro. It’s arguably not the cheapest (to justify that, we want to make over a million dollars in annual sales). It is workflow-based and facilitates automation within Shopify and other apps through continuous interaction. Includes automated templates that you can copy and edit for easy installation.
Shopify flow automation models are categorized into buyers, customers, inventory and sales experience, loyalty, orders, promotions, and risks.
If you use WooCommerce to manage your WordPress store, there are also many automation options. Most utilize a large number of WooCommerce extensions, so you can extend your WooCommerce website in combination with premium features.
Additional software for integration with e-commerce platform
Automate Your Ecommerce Business You can also use automation software on your e-commerce platform. These include:
Email marketing automation tools such as Mailchimp, to run your customers’ emails
Automation tools such as ActiveCampaign to run workflows for internal processes and customer communication
CRM tool with automation functions such as HubSpot
Helpdesk devices with automation functions such as Freshdesk and Zendesk
Accounting and billing tools like Wave Accounting, Xero, or Quickbooks Online
Keep reading the 14 best ways to automate your e-commerce business, including the features of your e-commerce platform and other automation tools that you can easily sync.
10 ways to Automate Ecommerce Business:
Customer experience and management automation
1. Monitor and reward your most involved customers.
Do you reward your best customers? Customer retention is important for all businesses, including e-commerce.
You can increase your profit anywhere from 25 to 95% by increasing the retention rate to just 5%. To reward customer loyalty, you can automatically add a gift or free shipping on orders over $ 100. With a tool like ActiveCampaign, you can also segment customers by the cost of living and send them an automatic rewards email.
2. Synchronize your Mailchimp customer lists.
All leading e-commerce platforms – including WooCommerce and Shopify – have native Mailchimp integration. So if you use your favorite email marketing tool to send your email marketing newsletters and workflows, be sure to sync your accounts.
Mailchimp Integration automatically sends the e-mail addresses of buyers who are interested in your e-mails to a specific Mailchimp list, so you can have up-to-date information about your latest products and offers.
3. Get feedback after your purchase.
Every e-shop knows how powerful reviews and honest feedback are. It can or will destroy your business. To encourage reviews, enable automated email workflows to send follow-up emails at a specific time after purchase. Ask for honest feedback and share a link where they can post their review.
4. Arrival of negative reviews.
If you receive a bad 1-star review, don’t forget to answer it. You can set up helpdesk software creation automation to make it easier for you to connect and fix it quickly – or at least listen and understand what’s going on.
5. Mark and segment customers based on shopping behavior.
Segmentation will help you understand your customers and continue to prioritize the various individual needs they may have. With CRM, you can tag or segment based on demographics (e.g., gender or location), life expectancy, milestones, number of orders, as well as subscriptions or memberships, e.g.
6. Automate inventory management of items in stock
Consuming products can mean lost sales and customer failure. To avoid this, automate inventory management to determine when products are available.
woocommerce allows you to send notifications of insufficient stock (based on the thresholds you set) and cannot send notifications for stock. This way, you’ll know immediately when you need to reorder a product in your inventory.
Woo product list settings
order automation management
7. Send an email from your shopping cart
75% of e-commerce shopping carts are discarded. The remaining cart notifications can help bring customers back to your site and have nothing to do with automation. Integrating e-commerce software with your email service provider is an easy way to send emails to an abandoned cart. You may also see other native interactions between your eCommerce platform and your transactional email provider.
8. Try Drop Shipping for Passive Income
Do you know an online store company that automates order fulfillment and delivery? This is possible thanks to dropshipping – a way to find products, add them to your online store, and send them directly to your customers, without having to make supplies or risk yourself.
Oberlo, acquired by Shopify in 2017, is one of the most popular dropshipping tools. As expected, it integrates seamlessly with Shopify and you can add dropshipped products to your existing Shopify store or create a new one for your dropshipped products.
The main challenge of dropshipping is to find products that meet the brand and quality standards of your store.
9. Print shipping label and send a tracking number with one click
Thanks to WooCommerce’s integration with ShipStation, cumbersome tasks can be done with one click.
Synchronize your order with ShipStation.
Create and print shipping labels for WooCommerce orders.
Fully label all orders.
Create and submit a tracking number. 10. Send a reminder to re-order consumables.
Do you sell food, health, or beauty products? Your customers may be interested in repurchasing items that they can use after reaching the top floor.
To keep them informed, set up automated workflows that send reminder emails to those products at the time of purchase.
11. Offer email marketing to customers.
People are not always direct customers. Your business has a typical customer journey where people spend hours researching and reviewing before deciding to donate money.
However, if someone gives you your email address and contact rights, you can manage this process along with the marketing process. Just make sure what you send is of the highest quality and value, such as discount codes or gift offers.
12. Schedule automatic social media posts
If social media takes a long time, there are plenty of tools out there to speed things up.
Shopify Post Studio Auto Posting allows you to automatically post products to your Facebook and Twitter websites every day. Buffer is another app that allows you to quickly schedule messages in advance. It’s easy to reschedule content, yet it’s also well done.
Business Management Automation
13. Add a Trello, Asana, or Slack task
If you want to use automation to determine if a product is out of stock or if a customer leaves a disappointing review, you need to let the team know so they can do something about the product. Another benefit of using automation is that you can tell your team which internal platform they use the most, such as Trello, Asana, or Slack.
If you are a Shopify user, Arigato Automation offers over 100 advanced automation features including data transfer to Google Sheets, Slack messaging, Trello cards, and more.
14. Choose powerful support software.
As your e-commerce grows, it is important to make sure that customer service is guaranteed. Implementing helpdesk software is one of the best ways to do this.
With our helpdesk platform, you’re in the best position to focus your customer support in one place and get a clear overview of your tickets across all channels. These tools also provide a variety of options for improving customer experience automation, such as robotics and satisfaction surveys.
What are the benefits of Automate Your Ecommerce Business?
The overall goal of e-commerce automation is to speed up and speed up business processes. In addition, the use of modern technology has many other advantages.
1. Save time
Running an e-commerce site is a waste of time because there is a lot of work to be done. You need to manage your products and product images, write content, and create strategic plans and marketing campaigns. This may seem endless, and you can’t manually organize everything to your schedule.
Automation can reduce repetitive and complex tasks without having to keep track of everything yourself. This means that you have enough time to develop your business and plan your marketing strategy.
2. Reduce operating costs
Another great benefit of automating eCommerce is that you don’t have to hire a lot of people. Systematic process flows, automated data storage and retrieval, and innovative software applications enable multiple tasks that can take hours to be completed in seconds, as if they were being done by one person…
Having reliable software to solve a variety of tasks can not only reduce labor costs but also reduce the cost of human error.
3. Increased productivity
By letting your automated software perform other tasks, you can focus more and get more important work to do. You can manage many areas of your business while saving time on repetitive tasks. This is also a good factor for success.
Automation leads to orderly business processes and better system flows. This is a good reason to maximize the company’s potential, as there is room to work on improving regular overtime.
4. Improve business intelligence and operations
As mentioned before, automation offers many opportunities to improve your business. You should always look for ways to provide a better customer experience and make them available when you need help.
It’s also important to stay flexible and stay on top of new trends so you can grow. We recommend that you analyze the data stored in the automation tool. This will improve your business decision and make other tools available if needed.
5. Boost your marketing campaign
AutomateEcommerce marketing automation can also help with marketing campaigns. SaaS-specific tools help you create email marketing templates and send them to multiple recipients. There are also social media and SEO automation tools that can help improve your business and make your brand stand out.
Automate Your Ecommerce Business, When it comes to business, time is your most valuable resource – but time is running out and many tasks are trying to get your attention. The shop owner secretly plans activities to spend time on autopilot. This means using software to manually create automated workflows. To make sure that everything is working correctly, you can set several conditions that must be met to start the workflow. While eCommerce automation saves you time, that doesn’t mean you need to fire employees, not even yourself.