The right marketing strategy can make all the difference when it comes to your business’s success. Whether you’re a small-time entrepreneur or a CEO of a Fortune 500 company, we all need the right marketing plan to ensure that our businesses stay afloat and continue to grow. On top of knowing how to reach customers and understanding their needs, it’s important to know how they purchase products. These seven tips will give you an idea of how successful ecommerce marketers are doing it these days.
Despite what you may have heard, ecommerce is not dead. It’s growing even faster than retail. And with an ever-growing list of businesses flocking to this platform, there’s never been a better time to get in on the action.
An ecommerce business can be rewarding in many ways. From the freedom to work from home to the chance to make money while doing something you enjoy. But some challenges come with it too, namely, competition and marketing. There are a lot of things that go into successfully marketing your online store, but one of the most important is focusing on your customer’s needs. Here are 7 expert tips for ecommerce marketing to help boost your sales!
The ecommerce revolution
Despite what you may have heard, ecommerce is not dead. It’s growing even faster than retail. And with an ever-growing list of businesses flocking to this platform, there’s never been a better time to get in on the action.
If you’re looking for a way to make money and enjoy your work, owning an online store has plenty of benefits. From the freedom to work from home to the chance to make money while doing something you love, an online store can be rewarding in many ways. But some challenges come with it too–namely, competition and marketing. There are a lot of things that go into successfully marketing your online store, but one of the most important is focusing on your customer’s needs.
Below are 7 expert tips for ecommerce marketing that will help boost your sales!
Overview – 7 expert tips for ecommerce marketing
- Personalize the shopping experience. Customers will feel more welcome in your store if they’re able to register an account, fill out a profile, and complete their purchase as a guest. This creates a sense of familiarity and comfort which will keep them coming back for more.
- Invest in your brand. It might seem like a cliché marketing phrase, but it’s true! If you are struggling with how to market your business, invest in your brand and make sure that you have an enticing logo and website design to give potential customers something to remember.
- Create a social media presence. If you aren’t using social media for ecommerce marketing yet, it’s time to get started! The world has gone social, so don’t be left out of the conversation – take advantage of this free platform to reach new customers who likely weren’t on your radar before.
- Offer discounts on holidays or other special events. There are plenty of occasions throughout the year when people are looking for bargains–think Black Friday or Cyber Monday! Offer online deals during these times and watch your sales skyrocket! You never know what day might be a big sale day–don’t miss out by not keeping in touch with potential buyers on all platforms like Facebook and Twitter.
- Keep updating your inventory. It’s important to maintain an updated inventory list that reflects what is currently available in-store (and maybe even some limited edition items
Important Considerations
What are the three most important considerations when it comes to marketing?
Sufficient funds and resources
Sufficient funds and resources to conduct the marketing plan (for example, launching a new product) — This is an important factor to think about when you are designing your marketing strategy. The cost of advertising and promotion varies depending on the type of product or service you are offering. Handmade crafts, for example, may not be as expensive as selling a product that is in high demand that needs constant advertising and promotion. Ask yourself which type of products or services you will be offering and how much customers would be willing to spend for them. These factors will help determine what tools and strategies you should use in your marketing plan.
A target audience that fits your business’s brand
Commercially viable businesses will have an identifiable brand or unique selling points (USPs). The best way to reach consumers at this level is through organic marketing such as social media platforms and digital media where customers can easily see exactly what your business has to offer by knowing about it through word-of-mouth or referring it from family and friends. Smaller businesses may not have a clear brand identity at first, but over time they can develop this by using
A clear message that consumers can easily understand
You need to tell your target audience, in a clear, simple and concise manner, what your business has to offer and what makes your brand unique. Your target audience should be able to see the benefits of your product or service and know that they are not being tricked into buying something. Your goal is to entice them with what you have on offer so that they will want it. Even if there is a cost attached which may seem prohibitive in some cases.
Take note of the three most important marketing factors above when designing your strategy. Once you know the answers to those questions, you’ll be able to create a marketing plan that will help you reach your goals. By creating brand awareness among consumers and introducing customers to your products or services. These seven tips will give you an idea of how successful ecommerce marketers are doing it these days.
Tip 1
Use SEO to your advantage:
Search engine optimization (SEO) is one of the most important aspects of ecommerce marketing. It’s no secret that a large majority of shoppers start their product searches on Google. So optimizing your website for search engines can be the difference in getting found or not. The first step is to make sure you have strong, relevant content on your site that people are going to want to read. Then, it’s about getting links from other websites and social media platforms that point back to it. You should also consider using keywords in both your store name and domain name.
Tip 2
Create a customer-friendly website:
It’s not enough to just have an ecommerce store, you need to have an ecommerce website. This means that you need to make sure your website is designed for customers, not just for your business. Your customer should have the best possible experience on your site so that they keep coming back. And if you want to drive more traffic, make sure you optimize for search engines as well. If the customer has a bad experience, they will not come back. So the website needs to be designed with excellent UX design and user-friendly features. With websites being one of the top three most popular ways people connect with brands today (alongside television commercials and magazine ads), businesses must focus on these aspects of their marketing strategy to build trust among customers who are increasingly shopping online
Tip 3
Offer a variety of payment options:
You want your customers to feel confident and comfortable making their purchases from you. One way to accomplish that is by offering a variety of payment options, including PayPal, credit cards, Apple Pay and more. This will make it easier for your customers to pay and remove any potential friction. That could lead them to abandon the checkout process. If you follow these simple steps, your customers will be able to pay with ease:
- Have PayPal set up on the website for easy payments.
- Use a credit card reader and take payment that way as well so it is seamless from the customer to the cash register. This step can also help reduce theft by having an employee scan ID at checkout. Instead of using swiping machines which are easier targets for thieves.
Tip 4
Social Media:
We know your website is the main hub of your business and the first thing customers see when they arrive. Facebook and Twitter are the most popular social media platforms among small businesses but they might not be the best ones depending on who you want to reach. Facebook allows brand pages with only 500 likes, which is too low for most brands. Besides that, Facebook is dominated by big brands, while Twitter has thousands of micro-influencers (people with less than 100K followers) who are also very influential in terms of digital marketing and customer acquisition opportunities. LinkedIn should also be taken into consideration because of its high engagement and user base (4 million members), which could greatly increase your brand awareness among potential customers. The other platforms should be researched individually as each one has its pros and cons in terms of audience reach, engagement and target demographics.
Tip 5
Keep your content up-to-date:
You should keep your content up-to-date. This is one of the most important things to do when marketing your ecommerce business. Oftentimes, you’ll find that people will come back to your site and look at products or services again if they see new information or updated content.
You should monitor your content daily to ensure it is up-to-date. This ensures that you’re not spamming people with the same information day after day and gives them something new to see when they visit again. For example, if you publish an article about how hot weather can affect ecommerce sales, then make sure that this article gets updated each time there’s another allusion of extreme temperatures in future articles so these updates get noticed by those who come back frequently for insight into their industry.
Tip 6
Re-engage your customers with personalized offers:
The power of social media is undeniable. Whether you’re using it to build your brand or drive traffic to your store, the benefits of social media are clear. But it can be difficult to maintain a consistent social media presence and personalize your marketing efforts without some serious time investment. And as much as we might want to, most small business owners don’t have the bandwidth for that kind of commitment.
That’s why automated marketing is so helpful. It allows you to re-engage customers in a personal way without having to put in any extra effort! You can use email, text messages, and other automated tools like chatbots to offer personalized, relevant promotions and discounts. By sending out automated messages at the perfect time and giving your customer just what they need when they need it, you can increase sales and keep them coming back for more!
Tip 7
Make it easy:
A big part of successful ecommerce marketing is making your store as easy to use as possible. Not only does this help with customer satisfaction and engagement, but it also helps you improve your conversion rates. One of the most effective ways to make your website user-friendly? Optimizing for mobile devices. About half of all internet users are on their phones when shopping. So it’s important to make sure that your site is responsive and optimized for mobile browsing. In addition, you should consider using pop-up shops on other sites to drive customers back to your site. This is a great way to capitalize on those interested in your products but who may not be ready to buy just yet.
Conclusion
Most small business owners believe that the most important marketing strategy is to advertise their business through social media. But that’s not always the best way to do it. According to a survey by MarketingProfs, one out of three small businesses do not use social media at all. That is why it’s important to research how different platforms perform in terms of brand awareness and help you reach customers directly.
The right marketing strategy can make all the difference when it comes to your business’s success. Whether you’re a small-time entrepreneur or a CEO of a Fortune 500 company. We all need the right marketing plan to ensure that our businesses stay afloat and continue to grow. On top of knowing how to reach customers and understanding their needs, it’s important to know how they purchase products.
