17 Features To Include In Your Ecommerce Store

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Ecommerce is easily the most profitable business model known to man. It’s the perfect way to start your own company and make your product a part of people’s everyday lives. This article will show you 10 features that should be included in your eCommerce store. They include analytics, customer engagement, and customer support. These are only some of the features you can use to create a successful eCommerce site.

With the popularity of eCommerce comes the need for consumers to have their needs met. There are certain features that will help ensure your eCommerce store is future-proof so that you can create a successful business. 

Website analytics.

Online shopping has become the most popular form of retail in the United States. But, since it’s so popular, you need to be sure that your site is up-to-date with the latest trends and developments. That’s where website analytics come in. It’s important to have a website analytics system so that you can know what works and what doesn’t in order to make your eCommerce store more successful.


A feature that is essential in any eCommerce site is analytics. Analytics allow you to see what people are looking at, what they’re clicking on, and how much time they spend on each page. It also allows you to set up some goals for your site so that you know if your efforts are paying off.

If you want to get the most out of your website, it’s important to know what the visitors like and if those things keep them coming back. Analytics show you this information and tell you which marketing strategies are working or not. You can also see how long people stay on your website after visiting it for the first time. If they’re leaving too quickly, it might be because there was a problem with the layout of your site or because the content wasn’t engaging enough for them. By learning these patterns, you can make changes to your website to make sure everyone stays engaged and leaves saying “Wow! I love this site!”


Customer Engagement

This is what keeps customers coming back to your eCommerce store. One way you can do this is by using customer tracking software, which shows the effectiveness of your customer engagement. It looks at how many people viewed the page, where they came from, how long they stayed on the page, and more. This will help you understand what’s working in your eCommerce business. Another way is to share customer testimonials with social media and other channels. Even if a customer doesn’t buy anything right away, that person may want to know more about your product or brand after seeing all the positive feedback.

Customer Support

Customer support is one of the most crucial features of your eCommerce site. There are a few options for customer support on your websites, such as live chat and phone support. Your customers will appreciate this feature as it allows them to speak with a person when they have questions or concerns. Not only can this be a great resource for your customers, but it also helps you gain their trust and loyalty by providing them with an easy way to contact you.


Shipping is a big part of any eCommerce business. It’s important to have shipping options that make customers feel comfortable. Shipping options should be easy to find and understand. If you’re selling online, you should also have the option of free shipping.

Supporting your customers

Keeping your customers happy is just as important as making money online. One way to do this is to provide customer support on your site. You can either have customer service pages that are visible on your website or give them their own email address so they can reach out to you easily if they need help with anything. Customer support doesn’t have to be limited to emails; there are other ways a company can offer this service, like live chat or phone support.


Verification Process

A verification process is an important part of your eCommerce store. This helps customers feel safe about their purchase and gives them the assurance that they’re dealing with a reliable business. One easy way to verify your customer’s identity is through mobile apps, like Facebook or Instagram. You can also use emails, phone numbers, or any other personal information that the customer provides in order to ensure they are the actual person they say they are.

Payment Processors

You can’t sell anything online without the ability to process payments. It’s important to make sure your payment processor is reliable and offers you a variety of options for different currencies. This way, you don’t have to worry about having trouble processing payments when customers go shopping with their credit cards.

Content Marketing

Content is an important aspect of a company’s success. After all, it’s the only way to build your brand and make sure that people know what you have to offer. Content marketing is the perfect tool for this. It helps you create blog posts that are relevant to your audience and spread the word about your business.

Search Engine Optimization

SEO is the most important thing you can do for your eCommerce site. If it isn’t done correctly, your site won’t be found by potential customers, which means you won’t make any sales. With SEO, you can find keywords that are likely to bring in traffic and convert them into leads. You should also optimize your product descriptions so that they convert more efficiently.

Social Media Mentioning

Social media is a prime place for businesses to advertise their products. If you’re not advertising your products on social media, then it’s time to start! With the help of social media marketing, you’ll increase brand awareness and reach more customers through word-of-mouth marketing. One way to use social media is by mentioning your product in a tweet or Facebook post. This will help you get your company name out there and create a buzz about your brand.

Responsive design

When designing your eCommerce website, you need to make sure it is easy for users to view on any device. The best way to do this is to use a responsive design. Responsive design ensures that your site will adjust and look great on mobile devices, like smartphones and tablets. This will ensure that your customers can easily find what they are looking for from the comfort of their own home or wherever they might be.


Mobile responsive design

With so many people using their phones to buy products, mobile responsive design is essential. It’s important to have a mobile-friendly site because it increases your chances of having consumers purchase from you. If your website isn’t mobile-friendly, they will go elsewhere.


Shipping options and return policies

Including a shipping option or return policy is not only convenient for your customers, but it also guarantees that they’re getting what they paid for. If you want your eCommerce store to be successful, you need to offer both of these options to make sure the product will arrive in the condition advertised and that your customer will be happy with their purchase.

Another important feature is a CTA (call to action). With CTA, you can tell users exactly what you want them to do next by clicking on something like “Buy Now” or “Add To Cart.” You can also include other types of call-to-action buttons like “Contact,” “Learn More,” or “Sign Up For Our Newsletter.”

If you want your eCommerce store to really stand out, include an image of your product in the header.

It’s important that your eCommerce store has a strong understanding of SEO so that it’s easy for people to find and buy from you. One way this can be achieved is by including key phrases in the descriptions of products on your website

Promoted listings

Promoted listings are the perfect way to get your products in front of the right audience. Promoted listings allow you to bid on keywords and then show your ads to people searching for those keywords. This feature is an easy way for you to reach a new audience and make more sales.


The right inventory for your store

The right inventory is essential to a successful eCommerce store. When potential customers cannot find the product they need on your site, it makes it difficult for them to buy from you. Consider the availability of products and services before launching your store. For example, if you plan on selling clothes, make sure you have enough stock for what you plan to sell so that your customers don’t have to wait to place an order.

Product listing

One of the most important features for your eCommerce store is having a well-designed product listing. One of the first things that people will notice about your site is what you have for sale. Make sure that your product listings are designed effectively and are easy to read, understand, and navigate.

Product page

With the right product pages, you can help consumers find what they need and buy. One of the most important features of your product page is the description. A good description will tell consumers what they’re looking at in a clear, concise way. You should also include a size chart to show people how big or small your products are and where they should be wearing them. You should also include images that show people how your product looks just so they know exactly what it will look like when it arrives in their hands.

A clean, easy-to-navigate homepage

A clean, easy-to-navigate homepage is crucial. Some of the ways you can make your website user-friendly include using a simple navigation bar that includes all the things people need to know about your eCommerce store and using a search bar in the top portion of the homepage so shoppers can easily find what they’re looking for. If your eCommerce store has a great design, it will make it easier for customers to find what they’re looking for without having to put in too much effort.


The key to success in eCommerce is not just having a great website, but having a website that offers a good user experience.

To ensure you’re creating the best experience for your customers, make sure you have these 10 features included in your store

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